Brandon Goff

Brandon Goff serves as a Research Analyst at GW HENSSLER & ASSOCIATES LTD (operating as Henssler Financial in Atlanta, GA), having advanced from Junior Research Analyst after joining full-time in June 2024 following his internship. In this role, he is a member of the firm's Portfolio Committee and is responsible for company-specific risk and return analysis, asset allocation, macroeconomic research, and supporting portfolio construction and implementation, with direct involvement in the management and oversight of the Henssler Traditional Model, Income, and Small-Mid portfolios.

Goff's specific investment focus spans publicly traded equities across multiple sectors, including technology, financials, consumer, industrials, and core income strategies, as reflected in the Henssler portfolios and their 13F filings, which include major holdings such as Apple, Microsoft, Meta Platforms, and diversified ETFs. He contributes to asset allocation and sector selection, applying both fundamental and macroeconomic analysis to investment decisions for traditional and income-focused portfolios.

Prior to joining Henssler, Goff served as Chief Investment Officer for the KSU Student Managed Investment Fund LLC, where he led student investment teams and contributed to winning the CFA Institute Research Challenge Southern Classic in 2024. He holds a Bachelor of Business Administration in Finance from Kennesaw State University, is Bloomberg Certified, and brings more than three years of diversified experience across research, banking, and portfolio management.