HBK Sorce Advisory LLC
HBK Sorce Advisory LLC is a registered investment adviser headquartered in Erie, Pennsylvania. Originating from the legacy of HBK Sorce Financial, it is part of HBKS Wealth Advisors and offers asset management and wealth management services to individuals, families, businesses, and non-profits. The firm is incorporated in Ohio and files as an institutional investment manager under SEC regulations. While its founding as 'HBK Sorce Advisory LLC' aligns with regulatory filings after 2006, the broader HBKS firm traces its advisory roots to the 1980s and has grown to dozens of advisors and staff throughout the Midwest and Northeast.
Investment Strategy
HBK Sorce Advisory LLC delivers diversified wealth and investment management tailored to client objectives, emphasizing asset allocation, risk management, and long-term planning. The firm advises on portfolios using a range of publicly traded securities, mutual funds, and ETFs to meet various client needs and risk profiles, focusing on individualized strategies informed by rigorous due diligence and ongoing monitoring.
Top Holdings
Equity Positions (728)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
S SCHX | SCHWAB STRATEGIC TR | 21.88% | $897.0M | 34,041,791 | $14.80 | $26.34 | +$77.6M |
V VCRB | VANGUARD MALVERN FDS | 16.59% | $680.4M | 8,642,784 | $78.77 | $78.41 | +$43.1M |
V VEA | VANGUARD TAX-MANAGED FDS | 11.32% | $464.3M | 7,686,599 | $44.37 | $59.92 | +$36.6M |
D DFVX | DIMENSIONAL ETF TRUST | 7.36% | $301.7M | 4,165,076 | $60.49 | $72.72 | +$27.4M |
A AAPL | APPLE INC | 2.11% | $86.6M | 347,439 | $108.38 | $254.63 | +$16.9M |
Options Positions (3)
| Ticker | Security | Action | Type | Notional Value | Contracts | Underlying Price | Premium Paid | Change (Contracts) | Change (Value) |
|---|---|---|---|---|---|---|---|---|---|
K KKR | KKR & CO INC | — | Put | $123.5K | 105 | $129.95 | $135.61 | 0 | -$1.3M |
S SPY | SPDR S&P 500 ETF TR | Bought | Put | $53.5K | 1,016 | $666.18 | $663.16 | +994 | -$1.3M |
A AUR | AURORA INNOVATION INC | — | Call | $11.2K | 100 | $5.39 | $6.73 | 0 | -$41.2K |