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HBK Sorce Advisory LLC

CIK:0001379995
Investment Adviser
$321M AUM
743 holdings
Erie, PA, United States
Founded:2006
50 employees
Latest filing:Sep 30, 2025

HBK Sorce Advisory LLC is a registered investment adviser headquartered in Erie, Pennsylvania. Originating from the legacy of HBK Sorce Financial, it is part of HBKS Wealth Advisors and offers asset management and wealth management services to individuals, families, businesses, and non-profits. The firm is incorporated in Ohio and files as an institutional investment manager under SEC regulations. While its founding as 'HBK Sorce Advisory LLC' aligns with regulatory filings after 2006, the broader HBKS firm traces its advisory roots to the 1980s and has grown to dozens of advisors and staff throughout the Midwest and Northeast.

Investment Strategy

HBK Sorce Advisory LLC delivers diversified wealth and investment management tailored to client objectives, emphasizing asset allocation, risk management, and long-term planning. The firm advises on portfolios using a range of publicly traded securities, mutual funds, and ETFs to meet various client needs and risk profiles, focusing on individualized strategies informed by rigorous due diligence and ongoing monitoring.

Latest 13F Filing Activity

HBK Sorce Advisory LLC filed their most recent 13F report on Sep 30, 2025 disclosing 728 equity positions and 3 options positions with a total 13F market value of $4B. The fund increased holdings in Schwab Strategic TR, Vanguard Malvern FDS, Vanguard Tax-managed FDS among other positions. HBK Sorce Advisory LLC reduced exposure to Verona Pharma PLC, Vanguard Mun BD FDS, Comcast Corp. New among others.

Top Buys
S
SCHXSCHWAB STRATEGIC TR
+$77.6M
V
VCRBVANGUARD MALVERN FDS
+$43.1M
V
VEAVANGUARD TAX-MANAGED FDS
+$36.6M
D
DFVXDIMENSIONAL ETF TRUST
+$27.4M
A
AAPLAPPLE INC
+$16.9M
Top Sells
V
VRNAVERONA PHARMA PLC
-$2.9M
V
VTEBVANGUARD MUN BD FDS
-$2.4M
C
CMCSACOMCAST CORP NEW
-$2.1M
A
ACNACCENTURE PLC IRELAND
-$1.6M
P
PGPROCTER AND GAMBLE CO
-$1.5M

Top Holdings

S
SCHXSCHWAB STRATEGIC TR
+21.9%$897.0M
V
VCRBVANGUARD MALVERN FDS
+16.6%$680.4M
V
VEAVANGUARD TAX-MANAGED FDS
+11.3%$464.3M
D
DFVXDIMENSIONAL ETF TRUST
+7.4%$301.7M
A
AAPLAPPLE INC
+2.1%$86.6M

Equity Positions (728)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
SCHWAB STRATEGIC TR21.88%$897.0M34,041,791$14.80$26.34+$77.6M
VANGUARD MALVERN FDS16.59%$680.4M8,642,784$78.77$78.41+$43.1M
VANGUARD TAX-MANAGED FDS11.32%$464.3M7,686,599$44.37$59.92+$36.6M
DIMENSIONAL ETF TRUST7.36%$301.7M4,165,076$60.49$72.72+$27.4M
APPLE INC2.11%$86.6M347,439$108.38$254.63+$16.9M

Options Positions (3)

TickerSecurityActionTypeNotional ValueContractsUnderlying PricePremium PaidChange (Contracts)Change (Value)
KKR & CO INC
Put
$123.5K105$129.95$135.610-$1.3M
SPDR S&P 500 ETF TRBought
Put
$53.5K1,016$666.18$663.16+994-$1.3M
AURORA INNOVATION INC
Call
$11.2K100$5.39$6.730-$41.2K

Industry Allocation

ELECTRONIC COMPUTERS
+2.1%
SERVICES-PREPACKAGED SOFTWARE
+1.8%
SEMICONDUCTORS & RELATED DEVICES
+1.5%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+1.5%
NATIONAL COMMERCIAL BANKS
+1.3%