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Howard Financial Services, LTD.

CIK:0001768130
Investment Adviser
$1B AUM
199 holdings
Dallas, TX, US
Founded:2000
24 employees
Latest filing:Sep 30, 2025

Howard Financial Services, Ltd. is a Dallas, Texas-based SEC-registered investment adviser providing investment management services primarily through actively managed portfolios. Founded in Texas, the firm manages assets for high-net-worth individuals, institutional investors, and other clients. As of 2025, it manages approximately $1.4 billion in assets, with a reported staff of 24 employees, the majority of whom are investment professionals.

Investment Strategy

Howard Financial Services, Ltd. specializes in the management of diversified equity and ETF portfolios, with significant allocations to U.S. dividend and quality-focused funds such as Schwab US Dividend, iShares MSCI USA Quality, and S&P 500-based ETFs. The firm employs a strategy focused on long-term capital appreciation through broad diversification, disciplined security selection within growth and value equities, and tactical rebalancing. It maintains moderate portfolio turnover and emphasizes stability and risk-adjusted returns.

Latest 13F Filing Activity

Howard Financial Services, LTD. filed their most recent 13F report on Sep 30, 2025 disclosing 193 equity positions with a total 13F market value of $817M. The fund increased holdings in Schwab Strategic TR, Ishares TR, Apple Inc. among other positions. Howard Financial Services, LTD. reduced exposure to Chipotle Mexican Grill Inc., Pacer FDS TR, First TR Exchng Traded FD VI among others.

Top Buys
S
SCHGSCHWAB STRATEGIC TR
+$8.3M
Q
QUALISHARES TR
+$7.4M
A
AAPLAPPLE INC
+$6.5M
V
VIGVANGUARD SPECIALIZED FUNDS
+$2.9M
D
DGRWWISDOMTREE TR
+$2.4M
Top Sells
C
CMGCHIPOTLE MEXICAN GRILL INC
-$1.6M
C
CALFPACER FDS TR
-$1.1M
F
FIXDFIRST TR EXCHNG TRADED FD VI
-$1.0M
F
FNGGDIREXION SHS ETF TR
-$647.1K
S
SRLNSSGA ACTIVE ETF TR
-$477.5K

Top Holdings

Q
QUALISHARES TR
+12.0%$98.3M
S
SCHDSCHWAB STRATEGIC TR
+6.6%$54.3M
V
VIGVANGUARD SPECIALIZED FUNDS
+5.0%$40.7M
S
SPGPINVESCO EXCHANGE TRADED FD T
+4.8%$39.2M
R
RSPINVESCO EXCHANGE TRADED FD T
+4.6%$37.3M

Equity Positions (193)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
ISHARES TR12.02%$98.3M505,170$135.39$194.50+$7.4M
SCHWAB STRATEGIC TR6.65%$54.3M1,990,249$21.33$27.30+$483.9K
VANGUARD SPECIALIZED FUNDS4.98%$40.7M188,677$140.59$215.79+$2.9M
INVESCO EXCHANGE TRADED FD T4.80%$39.2M344,943$95.22$113.62+$1.9M
INVESCO EXCHANGE TRADED FD T4.56%$37.3M196,402$116.02$189.70+$1.1M

Industry Allocation

ELECTRONIC COMPUTERS
+4.2%
SEMICONDUCTORS & RELATED DEVICES
+2.8%
SERVICES-PREPACKAGED SOFTWARE
+2.0%
FIRE, MARINE & CASUALTY INSURANCE
+1.0%
NATURAL GAS TRANSMISSION
+0.9%