Howard Financial Services, LTD.
Howard Financial Services, Ltd. is a Dallas, Texas-based SEC-registered investment adviser providing investment management services primarily through actively managed portfolios. Founded in Texas, the firm manages assets for high-net-worth individuals, institutional investors, and other clients. As of 2025, it manages approximately $1.4 billion in assets, with a reported staff of 24 employees, the majority of whom are investment professionals.
Investment Strategy
Howard Financial Services, Ltd. specializes in the management of diversified equity and ETF portfolios, with significant allocations to U.S. dividend and quality-focused funds such as Schwab US Dividend, iShares MSCI USA Quality, and S&P 500-based ETFs. The firm employs a strategy focused on long-term capital appreciation through broad diversification, disciplined security selection within growth and value equities, and tactical rebalancing. It maintains moderate portfolio turnover and emphasizes stability and risk-adjusted returns.
Top Holdings
Equity Positions (193)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
Q QUAL | ISHARES TR | 12.02% | $98.3M | 505,170 | $135.39 | $194.50 | +$7.4M |
S SCHD | SCHWAB STRATEGIC TR | 6.65% | $54.3M | 1,990,249 | $21.33 | $27.30 | +$483.9K |
V VIG | VANGUARD SPECIALIZED FUNDS | 4.98% | $40.7M | 188,677 | $140.59 | $215.79 | +$2.9M |
S SPGP | INVESCO EXCHANGE TRADED FD T | 4.80% | $39.2M | 344,943 | $95.22 | $113.62 | +$1.9M |
R RSP | INVESCO EXCHANGE TRADED FD T | 4.56% | $37.3M | 196,402 | $116.02 | $189.70 | +$1.1M |