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True North Advisors, LLC

CIK:0001634556
Investment Adviser
$5B AUM
215 holdings
Dallas, TX, USA
Founded:2000
65 employees
Latest filing:Sep 30, 2025

True North Advisors is a multi-family office and wealth management business providing comprehensive wealth planning, investment management, and transaction advisory services.

Investment Strategy

Proactive investment approach focusing on public and private market investments to achieve higher returns with lower volatility.

Top Buys
A
AAPLAPPLE INC
+$54.8M
A
AMZNAMAZON COM INC
+$24.7M
S
SPYSPDR S&P 500 ETF TR
+$22.1M
N
NVDANVIDIA CORPORATION
+$18.7M
M
METAMETA PLATFORMS INC
+$13.5M
Top Sells
V
VBVANGUARD INDEX FDS
-$15.9M
J
JMBSJANUS DETROIT STR TR
-$12.1M
L
LIILENNOX INTL INC
-$10.0M
M
MUNIPIMCO ETF TR
-$7.3M
C
CORPPIMCO ETF TR
-$7.2M

Top Holdings

L
LIILENNOX INTL INC
+14.9%$94.1M
A
AAPLAPPLE INC
+12.3%$77.6M
B
BRK-BBERKSHIRE HATHAWAY INC DEL
+6.4%$40.3M
A
AMZNAMAZON COM INC
+4.8%$30.5M
S
SPYSPDR S&P 500 ETF TR
+4.1%$25.7M

Equity Positions (213)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
L
LII
LENNOX INTL INC14.93%$94.1M177,727$251.93$529.36-$10.0M
A
AAPL
APPLE INC12.32%$77.6M304,809$202.78$254.63+$54.8M
B
BRK-B
BERKSHIRE HATHAWAY INC DEL6.39%$40.3M80,072$237.78$502.74+$1.2M
A
AMZN
AMAZON COM INC4.84%$30.5M138,757$213.11$219.57+$24.7M
S
SPY
SPDR S&P 500 ETF TR4.09%$25.7M38,635$650.03$666.18+$22.1M

Industry Allocation

AIR-COND & WARM AIR HEATG EQUIP & COMM & INDL REFRIG EQUIP
+14.9%
ELECTRONIC COMPUTERS
+12.3%
FIRE, MARINE & CASUALTY INSURANCE
+7.1%
SEMICONDUCTORS & RELATED DEVICES
+6.7%
RETAIL-CATALOG & MAIL-ORDER HOUSES
+4.8%