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Midwest Professional Planners, LTD.

CIK:0001730575
Investment Adviser
$651M AUM
149 holdings
Wausau, WI, United States
Founded:1995
18 employees
Latest filing:Jun 30, 2025

Midwest Professional Planners, Ltd. (doing business as MPPL Financial) is an independent, SEC-registered investment advisory firm headquartered in Wausau, Wisconsin, with additional offices in Duluth, Grand Rapids, and Crystal Lake. Founded in 1995, the firm provides personalized wealth management, financial planning, and investment management services to individuals, families, professionals, and business owners. MPPL focuses on customized, tax-efficient portfolios aligned with each client's unique financial goals and situation. The firm employs a staff of experienced advisors and support professionals.

Investment Strategy

MPPL Financial utilizes a comprehensive and personalized investment approach, aligning asset allocation with each client's individual financial goals, risk tolerance, and tax situation. The firm employs a blend of active and passive management strategies, focusing on efficient market opportunities and tax-smart portfolio construction. Their investment philosophy prioritizes disciplined risk management, ongoing portfolio optimization, and regular review of economic and market conditions to help clients achieve long-term financial stability and growth.

Top Buys
S
SHVISHARES TR
+$14.9M
A
AVGOBROADCOM INC
+$4.7M
N
NVDANVIDIA CORPORATION
+$4.1M
S
SPYSPDR S&P 500 ETF TR
+$3.6M
Q
QLTAISHARES TR
+$3.4M
Top Sells
F
FIFISERV INC
-$2.8M
X
XLKSELECT SECTOR SPDR TR
-$2.5M
D
DFSDISCOVER FINL SVCS
-$1.4M
D
DBPINVESCO DB MULTI-SECTOR COMM
-$1.4M
C
CWBSPDR SER TR
-$1.3M

Top Holdings

S
SPYSPDR S&P 500 ETF TR
+9.5%$36.2M
S
SHVISHARES TR
+5.3%$20.3M
N
NVDANVIDIA CORPORATION
+3.4%$12.9M
A
AVGOBROADCOM INC
+3.1%$11.9M
E
EFAISHARES TR
+2.4%$9.3M

Equity Positions (148)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
S
SPY
SPDR S&P 500 ETF TR9.53%$36.2M58,572$420.93$617.85+$3.6M
S
SHV
ISHARES TR5.34%$20.3M183,503$110.39$110.42+$14.9M
N
NVDA
NVIDIA CORPORATION3.40%$12.9M81,629$14.37$157.99+$4.1M
A
AVGO
BROADCOM INC3.14%$11.9M43,205$76.19$275.65+$4.7M
E
EFA
ISHARES TR2.45%$9.3M104,039$76.95$89.39+$609.0K

Industry Allocation

SEMICONDUCTORS & RELATED DEVICES
+10.6%
SERVICES-PREPACKAGED SOFTWARE
+6.0%
NATIONAL COMMERCIAL BANKS
+3.8%
REAL ESTATE INVESTMENT TRUSTS
+2.8%
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
+2.5%