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Morris Financial Concepts, Inc.

CIK:0001387386
Investment Adviser
$200M AUM
198 holdings
Mount Pleasant, SC, US
Founded:1983
8 employees
Latest filing:Sep 30, 2025

Morris Financial Concepts, Inc. is an independent, fee-only Registered Investment Adviser (RIA) based in Mount Pleasant, South Carolina, United States. Founded in 1983, the firm is among Charleston's oldest and largest independent RIAs, offering holistic wealth management and financial planning services. The team includes CERTIFIED FINANCIAL PLANNER™ professionals focusing on investment management, financial planning, tax strategy, estate planning, and legacy planning. Serving individuals, families, and small businesses, the firm emphasizes a fiduciary approach and personalized client advocacy.

Investment Strategy

Morris Financial Concepts applies a holistic, fiduciary-driven approach to investment management and financial planning, using academically-supported and diversified strategies. The firm customizes portfolios to client goals and risk tolerances, integrates tax considerations, and leverages tools such as real estate analysis, debt optimization, and education savings to support long-term wealth accumulation and asset protection. Their investment philosophy prioritizes client advocacy, long-term relationships, and evidence-based methods.

Latest 13F Filing Activity

Morris Financial Concepts, Inc. filed their most recent 13F report on Sep 30, 2025 disclosing 197 equity positions with a total 13F market value of $277M. The fund increased holdings in Schwab Strategic TR, Ishares TR, Ishares TR among other positions. Morris Financial Concepts, Inc. reduced exposure to Mercadolibre Inc., The Cigna Group, Eli Lilly & Co. among others.

Top Buys
S
SCHXSCHWAB STRATEGIC TR
+$3.9M
I
IVVISHARES TR
+$3.3M
I
IJRISHARES TR
+$1.7M
S
SCHASCHWAB STRATEGIC TR
+$1.0M
T
TSLATESLA INC
+$985.5K
Top Sells
M
MELIMERCADOLIBRE INC
-$224.8K
C
CITHE CIGNA GROUP
-$215.5K
L
LLYELI LILLY & CO
-$101.1K
N
NFLXNETFLIX INC
-$87.1K
C
COSTCOSTCO WHSL CORP NEW
-$45.4K

Top Holdings

I
IVVISHARES TR
+14.7%$40.7M
S
SCHXSCHWAB STRATEGIC TR
+13.1%$36.3M
I
IEFAISHARES TR
+6.1%$16.8M
I
IJRISHARES TR
+5.2%$14.5M
S
SHYISHARES TR
+3.4%$9.5M

Equity Positions (197)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
ISHARES TR14.69%$40.7M60,761$483.15$669.30+$3.3M
SCHWAB STRATEGIC TR13.12%$36.3M1,378,546$19.29$26.34+$3.9M
ISHARES TR6.07%$16.8M192,553$61.32$87.31+$779.2K
ISHARES TR5.22%$14.5M121,618$110.23$118.83+$1.7M
ISHARES TR3.43%$9.5M114,328$81.86$82.96+$670.8K

Industry Allocation

NATIONAL COMMERCIAL BANKS
+1.4%
PHARMACEUTICAL PREPARATIONS
+1.3%
MOTOR VEHICLES & PASSENGER CAR BODIES
+1.2%
ELECTRONIC COMPUTERS
+0.7%
SERVICES-PREPACKAGED SOFTWARE
+0.7%