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Northstar Asset Management LLC /nj/

CIK:0002011587
Investment Adviser
$190M AUM
94 holdings
Hackettstown, NJ, United States
Founded:2000
5 employees
Latest filing:Jun 30, 2025

NorthStar Asset Management LLC /NJ/ is an investment advisory firm headquartered in Hackettstown, NJ. Founded in 2000, it provides investment and wealth management services to high-net-worth individuals, families, foundations, and endowments. The firm employs approximately 5 to 8 professionals and focuses on personalized portfolio management and financial planning. John Paoloni serves as President, and the company is dedicated to enhancing client portfolios and lifestyles by delivering tailored investment solutions with a client-centric approach.

Investment Strategy

NorthStar Asset Management employs a client-centric investment advisory approach, focusing on protecting and enhancing client portfolios and lifestyles. The firm builds diversified portfolios for individuals, families, foundations, and endowments, utilizing a mix of equity ETFs, growth stocks, and alternative strategies. NorthStar seeks long-term capital preservation and growth, using broad market exposures and active asset allocation to manage risk while pursuing above-average returns. The strategy includes regular rebalancing and a focus on understanding each client’s objectives to achieve optimal outcomes.

Top Buys
N
NVDANVIDIA CORPORATION
+$3.8M
I
IUSGISHARES TR
+$3.7M
G
GBILGOLDMAN SACHS ETF TR
+$2.3M
G
GSLCGOLDMAN SACHS ETF TR
+$2.3M
V
VOTVANGUARD INDEX FDS
+$2.3M
Top Sells
B
BRK-BBERKSHIRE HATHAWAY INC DEL
-$559.4K
S
SPEMSPDR INDEX SHS FDS
-$287.0K
U
UNHUNITEDHEALTH GROUP INC
-$252.7K
A
AAPLAPPLE INC
-$244.8K
A
AOAISHARES TR
-$214.8K

Top Holdings

G
GSLCGOLDMAN SACHS ETF TR
+10.3%$19.5M
I
IUSGISHARES TR
+10.1%$19.1M
N
NVDANVIDIA CORPORATION
+6.8%$13.0M
V
VOTVANGUARD INDEX FDS
+5.8%$11.1M
G
GBILGOLDMAN SACHS ETF TR
+4.0%$7.7M

Equity Positions (94)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
G
GSLC
GOLDMAN SACHS ETF TR10.28%$19.5M160,565$96.33$121.38+$2.3M
I
IUSG
ISHARES TR10.08%$19.1M127,084$111.54$150.40+$3.7M
N
NVDA
NVIDIA CORPORATION6.83%$13.0M81,981$50.08$157.99+$3.8M
V
VOT
VANGUARD INDEX FDS5.85%$11.1M39,004$230.67$284.39+$2.3M
G
GBIL
GOLDMAN SACHS ETF TR4.05%$7.7M76,645$99.90$100.15+$2.3M

Industry Allocation

SEMICONDUCTORS & RELATED DEVICES
+7.4%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+4.6%
SERVICES-PREPACKAGED SOFTWARE
+3.5%
ELECTRONIC COMPUTERS
+3.3%
FIRE, MARINE & CASUALTY INSURANCE
+2.4%