Planning Alternatives LTD /adv
Planning Alternatives, Ltd. is a federally registered investment advisory firm headquartered in Birmingham, Michigan. Founded in 1983, the firm specializes in wealth management and financial planning, serving individuals, families, and business owners. With a team of professionals, Planning Alternatives provides financial planning, investment management, consulting, and legacy planning services. The firm operates under a fiduciary, fee-only model and focuses on aligning financial strategies with personal values and goals. Majority ownership is held by Nathan Mersereau.
Investment Strategy
Planning Alternatives provides discretionary investment management and comprehensive financial planning tailored to client goals, risk tolerance, and circumstances. Their strategies focus on constructing diversified portfolios suited to long-term financial objectives, integrating estate, retirement, and tax planning considerations. The firm employs a human-centered, growth-mindset approach, prioritizing understanding each client's values, life transitions, and legacy aspirations while acting as a fiduciary to ensure decisions are always in the client's best interest.
Top Holdings
Equity Positions (80)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
I IVV | ISHARES TR | 36.30% | $260.9M | 420,164 | $264.90 | $620.90 | +$26.1M |
I IJH | ISHARES TR | 10.89% | $78.2M | 1,261,373 | $36.86 | $62.02 | +$5.9M |
V VEA | VANGUARD TAX-MANAGED FDS | 10.19% | $73.2M | 1,284,284 | $39.97 | $57.01 | +$7.0M |
S SPMO | INVESCO EXCH TRADED FD TR II | 9.28% | $66.7M | 592,909 | $100.46 | $112.47 | +$33.7M |
V VIG | VANGUARD SPECIALIZED FUNDS | 7.62% | $54.8M | 267,604 | $92.00 | $204.67 | +$3.2M |