Potentia Wealth
Potentia Wealth, legally Potentia RIA, LLC, is an SEC-registered investment adviser headquartered in San Jose, California. The firm, founded in October 2023, is led by Principal Owner Kevin C. Swanson. It is a fee-only, fiduciary wealth advisory firm serving over 300 client families nationwide, with more than $420 million in assets under management. Potentia Wealth specializes in holistic and inclusive financial planning and wealth management, providing tailored strategies primarily to affluent individuals and families seeking comprehensive service across their financial lives. The firm’s team of professionals offers a personalized approach, emphasizing alignment of client interests and independent advice.
Investment Strategy
Potentia Wealth utilizes a customized, client-centric investment strategy focused on holistic financial planning, risk management, and disciplined investment management. The firm employs a goals-based approach, beginning with a thorough assessment of each client’s investment objectives, financial situation, time horizon, and tolerance for risk. Investment portfolios are typically built around diversified allocations to mutual funds, exchange-traded funds (ETFs), and, when appropriate, separate account managers. Ongoing portfolio management includes regular monitoring, rebalancing for risk and opportunity, and proactive adjustments during significant market moves. In 2025, the firm highlighted its practice of taking profits in overheated markets, rebalancing overweight exposures, and maintaining cash reserves to capitalize on future opportunities. Potentia prioritizes unbiased, fiduciary advice, strictly adhering to a fee-only compensation model to minimize conflicts of interest.
Top Holdings
Equity Positions (71)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
S SPY | SPDR S&P 500 ETF TR | 31.11% | $54.6M | 88,366 | $586.37 | $617.85 | +$6.0M |
S SPYV | SPDR SERIES TRUST | 12.47% | $21.9M | 418,146 | $51.22 | $52.34 | +$2.0M |
A AAPL | APPLE INC | 6.82% | $12.0M | 58,333 | $249.59 | $205.17 | -$752.5K |
M MSFT | MICROSOFT CORP | 4.97% | $8.7M | 17,546 | $421.60 | $497.41 | +$2.3M |
N NVDA | NVIDIA CORPORATION | 4.96% | $8.7M | 55,147 | $132.60 | $157.99 | +$2.9M |