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Prosperity Planning, Inc.

CIK:0001843292
Investment Adviser
$465M AUM
109 holdings
Riverside, MO, US
Founded:2011
13 employees
Latest filing:Sep 30, 2025

Prosperity Planning, Inc. is a Registered Investment Adviser based in Riverside, Missouri, serving clients in the greater Kansas City area and beyond. Founded in 2011, the firm provides personalized financial planning and investment advisory services, employing a staff of approximately 13 professionals. Their client base consists mainly of individual investors, especially high net worth individuals, as well as some pension plans and charitable organizations. Prosperity Planning focuses on comprehensive wealth management through customized portfolio management, financial goal setting, and holistic tax planning strategies. The firm is SEC-registered and provides written financial plans and ongoing advisory tailored to client needs.

Investment Strategy

Prosperity Planning, Inc. crafts individualized investment plans for its clients using their proprietary 'Prosperity Planning Blueprint.' Portfolios are fully customized to client objectives, addressing both opportunities and risks while factoring in ongoing market changes and tax implications. The firm emphasizes clarity in financial goals, confidence in investment decisions, and coordinated tax strategies. Their investment approach centers on diversified asset allocation and continuous monitoring, with adjustments as needed to optimize for risk management and growth, primarily serving individual and high net worth clients. Strategies are delivered in writing, and implementation is guided step-by-step, with fee transparency and personal advisory relationships.

Top Buys
I
ISTBISHARES TR
+$2.6M
V
VUGVANGUARD INDEX FDS
+$1.9M
A
AVLCAMERICAN CENTY ETF TR
+$1.6M
A
AVDVAMERICAN CENTY ETF TR
+$1.5M
A
AVMVAMERICAN CENTY ETF TR
+$1.3M
Top Sells
I
ICCCIMMUCELL CORP
-$111.4K
T
TYLTYLER TECHNOLOGIES INC
-$93.0K
I
IUSBISHARES TR
-$81.3K
Q
QUALISHARES TR
-$56.0K
B
BNDVANGUARD BD INDEX FDS
-$46.8K

Top Holdings

I
ISTBISHARES TR
+11.9%$44.2M
E
EFAISHARES TR
+6.2%$23.1M
V
VUGVANGUARD INDEX FDS
+6.0%$22.4M
D
DFAXDIMENSIONAL ETF TRUST
+4.6%$17.0M
A
AVDVAMERICAN CENTY ETF TR
+4.3%$15.9M

Equity Positions (108)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
I
ISTB
ISHARES TR11.92%$44.2M904,807$47.47$48.84+$2.6M
E
EFA
ISHARES TR6.23%$23.1M247,489$72.83$93.37+$1.1M
V
VUG
VANGUARD INDEX FDS6.04%$22.4M46,652$263.06$479.61+$1.9M
D
DFAX
DIMENSIONAL ETF TRUST4.59%$17.0M542,419$25.52$31.38+$513.2K
A
AVDV
AMERICAN CENTY ETF TR4.29%$15.9M178,679$59.27$89.03+$1.5M

Industry Allocation

REAL ESTATE
+1.9%
ELECTRONIC COMPUTERS
+0.7%
FIRE, MARINE & CASUALTY INSURANCE
+0.5%
REAL ESTATE INVESTMENT TRUSTS
+0.4%
SERVICES-PREPACKAGED SOFTWARE
+0.2%