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Atwood & Palmer Inc.

CIK:0001044929
Investment Adviser
$993M AUM
484 holdings
Kansas City, MO, United States
Founded:1990
20 employees
Latest filing:Sep 30, 2025

Atwood & Palmer, Inc. is an SEC-registered investment advisor headquartered in Kansas City, Missouri. Founded in 1990, the firm provides individualized discretionary investment management and financial counseling services primarily to high net-worth individuals, families, and select institutions. With fewer than 25 employees, Atwood & Palmer emphasizes generational wealth planning and personalized investment solutions tailored to each client's goals, risk tolerance, and tax situation. The firm is independently owned by its principal shareholders and managed by a dedicated team, serving a client base seeking customized, long-term financial strategies.

Investment Strategy

Atwood & Palmer delivers highly customized portfolio management on a discretionary basis, guided by each client's bespoke Investment Policy Statement (IPS). They invest primarily in individual securities (equities, ETFs, and fixed income), employing a disciplined process that incorporates goal setting, risk tolerance, liquidity needs, and evolving market and tax conditions. The firm regularly updates each IPS to ensure alignment with client objectives, emphasizing diversification, personalized asset allocation, and the ability to exclude specific securities or sectors at client request. Their focus is on long-term, generational wealth planning rather than short-term performance.

Top Buys
G
GOOGALPHABET INC
+$16.3M
U
URIUNITED RENTALS INC
+$11.4M
D
DHID R HORTON INC
+$9.4M
A
ABBVABBVIE INC
+$8.8M
U
UTHRUNITED THERAPEUTICS CORP DEL
+$8.4M
Top Sells
P
PLTRPALANTIR TECHNOLOGIES INC
-$8.1M
M
MELIMERCADOLIBRE INC
-$4.7M
A
AMPAMERIPRISE FINL INC
-$3.4M
C
CDWCDW CORP
-$3.1M
V
VRTXVERTEX PHARMACEUTICALS INC
-$2.9M

Top Holdings

P
PLTRPALANTIR TECHNOLOGIES INC
+4.8%$82.2M
G
GOOGALPHABET INC
+3.5%$60.3M
A
AVDEAMERICAN CENTY ETF TR
+3.4%$58.1M
S
SHYISHARES TR
+3.2%$55.2M
U
URIUNITED RENTALS INC
+3.2%$54.6M

Equity Positions (479)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
P
PLTR
PALANTIR TECHNOLOGIES INC4.83%$82.2M450,380$9.19$182.42-$8.1M
G
GOOG
ALPHABET INC3.54%$60.3M247,545$48.01$243.55+$16.3M
A
AVDE
AMERICAN CENTY ETF TR3.41%$58.1M736,112$56.95$78.90+$4.0M
S
SHY
ISHARES TR3.24%$55.2M665,235$81.55$82.96+$477.3K
U
URI
UNITED RENTALS INC3.21%$54.6M57,167$124.57$954.66+$11.4M

Industry Allocation

SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+7.5%
PHARMACEUTICAL PREPARATIONS
+7.2%
SERVICES-BUSINESS SERVICES, NEC
+5.4%
SERVICES-PREPACKAGED SOFTWARE
+5.1%
SERVICES-COMPUTER INTEGRATED SYSTEMS DESIGN
+3.3%