Marc Horner

Marc Horner is Principal at Pure Financial Advisors, LLC, based in Chicago, where he leads the firm’s Midwest presence following the acquisition of Fairhaven Wealth Management in 2025. His current responsibilities focus on providing comprehensive financial planning, investment management, and retirement consulting to high-net-worth individuals and families, with a notable emphasis on retirement planning strategies and tax-efficient wealth management.

Before joining Pure, Marc was the founder and Wealth Advisor at Fairhaven Wealth Management, successfully growing the firm from $80 million to nearly $1 billion in assets under management within a decade, and earning multiple national accolades for workplace culture and growth. He brings more than 24 years of experience, including 14 years with major Wall Street firms such as Merrill Lynch and UBS, with deep expertise across public equities, fixed income, and diversified retirement strategies for affluent clients.

Marc holds a Bachelor’s degree in Economics from North Park University, certificates in Financial Planning & Wealth Management from Chicago Booth, and Investment Management & Analysis from Wharton, and is a CERTIFIED FINANCIAL PLANNER® professional. He is nationally recognized for leadership in wealth management and financial education, having been named an RIA Intel Rising Star by Institutional Investor in 2023 and regularly contributes to media on retirement and tax diversification topics.