Alex Plascencia

Alex Plascencia is an analyst at Applied Finance Capital Management, LLC based in Fresno, California. He joined the firm in 2005 and currently serves as a Fundamental Research Analyst, responsible for conducting in-depth company valuations and contributing proprietary research to the firm's unique, intrinsic value-driven investment process. His work directly supports strategies across both large-cap core equities and small-cap value stocks, with a particular focus on identifying companies trading below their intrinsic value by leveraging Applied Finance's Economic Margin® framework.

Alex primarily analyzes U.S. equities, focusing on collaborative fundamental research, security analysis, and valuation modeling for multi-factor strategies such as the "Valuation Stewardship" and "Valuation Dividend" portfolios. These investment vehicles include separately managed accounts, mutual funds, and ETFs, covering a broad spectrum of market capitalizations but maintaining an emphasis on capital efficiency, risk, and competition as drivers for future returns.

He earned a B.S. from the University of California, Riverside, and an MBA from the University of California, Irvine, equipping him with strong quantitative and analytical skills. With two decades of tenure at Applied Finance, Alex has contributed to industry innovations in valuation methodology and quantitative research, supporting the firm’s recognition for creating one of the largest out-of-sample intrinsic value databases in asset management.