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Rule One Partners, LLC

CIK:0002040263
Hedge Fund
$184M AUM
9 holdings
Atlanta, GA, US
Founded:2013
10 employees
Latest filing:Jun 30, 2025

Rule One Partners, LLC is an investment advisory firm based in Atlanta, Georgia, founded in June 2013. It is led by Phil Town and operates as a hedge fund manager and registered investment adviser, providing tailored investment management services primarily through separately managed accounts, private funds (Rule One Capital, LP), and a mutual fund (Rule One Fund). The firm employs an event-driven, deep-value investment strategy and serves high-net-worth individuals, institutional, and retail clients. Rule One Partners is recognized for educating investors and emphasizes investing in strong companies at a significant discount to intrinsic value.

Investment Strategy

Rule One Partners, LLC employs a deep-value, event-driven investment approach with a focus on publicly traded equities, options, and selected private offerings. The strategy centers on capital appreciation by identifying companies with durable competitive advantages trading at over a 50% discount to intrinsic value. The firm uses a 'stockpiling' methodology to further reduce cost basis through lower-cost purchases and applies options strategies, dividends, and buybacks to generate positive returns even during market downturns. Their mutual fund (Rule One Fund) pursues absolute returns using multi-alternative, concentrated portfolios across value, contrarian, momentum, volatility, and derivative-based strategies.

Latest 13F Filing Activity

Rule One Partners, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 6 equity positions with a total 13F market value of $184M. The fund increased holdings in Lululemon Athletica Inc., Sprouts FMRS MKT Inc., Netflix Inc. among other positions. Rule One Partners, LLC reduced exposure to Alphabet Inc., Lam Research Corp., Applied Matls Inc. among others.

Top Buys
L
LULULULULEMON ATHLETICA INC
+$8.0M
O
OXYOCCIDENTAL PETE CORP
-$2.0M
S
SFMSPROUTS FMRS MKT INC
+$1.5M
N
NFLXNETFLIX INC
+$1.1M
H
HHHHOWARD HUGHES HOLDINGS INC
-$1.1M
Top Sells
G
GOOGLALPHABET INC
-$9.7M
L
LRCXLAM RESEARCH CORP
-$2.3M
A
AMATAPPLIED MATLS INC
-$2.2M
P
PYPLPAYPAL HLDGS INC
-$2.1M
O
OXYOCCIDENTAL PETE CORP
-$2.0M

Top Holdings

N
NFLXNETFLIX INC
+28.0%$51.6M
S
SFMSPROUTS FMRS MKT INC
+11.3%$20.9M
O
OXYOCCIDENTAL PETE CORP
+6.3%$11.6M
H
HHHHOWARD HUGHES HOLDINGS INC
+5.9%$10.9M
L
LULULULULEMON ATHLETICA INC
+5.4%$10.0M

Equity Positions (6)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
NETFLIX INC27.96%$51.6M37,000$709.27$1339.13+$1.1M
SPROUTS FMRS MKT INC11.34%$20.9M127,000$110.41$164.64+$1.5M
OCCIDENTAL PETE CORP6.28%$11.6M275,501$51.21$42.01-$2.0M
HOWARD HUGHES HOLDINGS INC5.93%$10.9M162,001$77.43$67.50-$1.1M
LULULEMON ATHLETICA INC5.44%$10.0M42,200$261.60$237.58+$8.0M

Industry Allocation

SERVICES-VIDEO TAPE RENTAL
+6.5%
APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
+2.6%
RETAIL-GROCERY STORES
+2.0%
CRUDE PETROLEUM & NATURAL GAS
+1.9%
REAL ESTATE INVESTMENT TRUSTS
+1.9%