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Rule One Partners, LLC
Rule One Partners, LLC is an investment advisory firm based in Atlanta, Georgia, founded in June 2013. It is led by Phil Town and operates as a hedge fund manager and registered investment adviser, providing tailored investment management services primarily through separately managed accounts, private funds (Rule One Capital, LP), and a mutual fund (Rule One Fund). The firm employs an event-driven, deep-value investment strategy and serves high-net-worth individuals, institutional, and retail clients. Rule One Partners is recognized for educating investors and emphasizes investing in strong companies at a significant discount to intrinsic value.
Investment Strategy
Rule One Partners, LLC employs a deep-value, event-driven investment approach with a focus on publicly traded equities, options, and selected private offerings. The strategy centers on capital appreciation by identifying companies with durable competitive advantages trading at over a 50% discount to intrinsic value. The firm uses a 'stockpiling' methodology to further reduce cost basis through lower-cost purchases and applies options strategies, dividends, and buybacks to generate positive returns even during market downturns. Their mutual fund (Rule One Fund) pursues absolute returns using multi-alternative, concentrated portfolios across value, contrarian, momentum, volatility, and derivative-based strategies.
Latest 13F Filing Activity
Rule One Partners, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 6 equity positions with a total 13F market value of $184M. The fund increased holdings in Lululemon Athletica Inc., Sprouts FMRS MKT Inc., Netflix Inc. among other positions. Rule One Partners, LLC reduced exposure to Alphabet Inc., Lam Research Corp., Applied Matls Inc. among others.
Top Holdings
Equity Positions (6)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
N NFLX | NETFLIX INC | 27.96% | $51.6M | 37,000 | $709.27 | $1339.13 | +$1.1M |
S SFM | SPROUTS FMRS MKT INC | 11.34% | $20.9M | 127,000 | $110.41 | $164.64 | +$1.5M |
O OXY | OCCIDENTAL PETE CORP | 6.28% | $11.6M | 275,501 | $51.21 | $42.01 | -$2.0M |
H HHH | HOWARD HUGHES HOLDINGS INC | 5.93% | $10.9M | 162,001 | $77.43 | $67.50 | -$1.1M |
L LULU | LULULEMON ATHLETICA INC | 5.44% | $10.0M | 42,200 | $261.60 | $237.58 | +$8.0M |
Industry Allocation
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