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Rule One Partners, LLC

CIK:0002040263
Hedge Fund
$184M AUM
9 holdings
Atlanta, GA, US
Founded:2013
10 employees
Latest filing:Jun 30, 2025

Rule One Partners, LLC is an investment advisory firm based in Atlanta, Georgia, founded in June 2013. It is led by Phil Town and operates as a hedge fund manager and registered investment adviser, providing tailored investment management services primarily through separately managed accounts, private funds (Rule One Capital, LP), and a mutual fund (Rule One Fund). The firm employs an event-driven, deep-value investment strategy and serves high-net-worth individuals, institutional, and retail clients. Rule One Partners is recognized for educating investors and emphasizes investing in strong companies at a significant discount to intrinsic value.

Investment Strategy

Rule One Partners, LLC employs a deep-value, event-driven investment approach with a focus on publicly traded equities, options, and selected private offerings. The strategy centers on capital appreciation by identifying companies with durable competitive advantages trading at over a 50% discount to intrinsic value. The firm uses a 'stockpiling' methodology to further reduce cost basis through lower-cost purchases and applies options strategies, dividends, and buybacks to generate positive returns even during market downturns. Their mutual fund (Rule One Fund) pursues absolute returns using multi-alternative, concentrated portfolios across value, contrarian, momentum, volatility, and derivative-based strategies.

Top Buys
L
LULULULULEMON ATHLETICA INC
+$8.0M
O
OXYOCCIDENTAL PETE CORP
-$2.0M
S
SFMSPROUTS FMRS MKT INC
+$1.5M
N
NFLXNETFLIX INC
+$1.1M
H
HHHHOWARD HUGHES HOLDINGS INC
-$1.1M
Top Sells
G
GOOGLALPHABET INC
-$9.7M
L
LRCXLAM RESEARCH CORP
-$2.3M
A
AMATAPPLIED MATLS INC
-$2.2M
P
PYPLPAYPAL HLDGS INC
-$2.1M
O
OXYOCCIDENTAL PETE CORP
-$2.0M

Top Holdings

N
NFLXNETFLIX INC
+28.0%$51.6M
S
SFMSPROUTS FMRS MKT INC
+11.3%$20.9M
O
OXYOCCIDENTAL PETE CORP
+6.3%$11.6M
H
HHHHOWARD HUGHES HOLDINGS INC
+5.9%$10.9M
L
LULULULULEMON ATHLETICA INC
+5.4%$10.0M

Equity Positions (6)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
N
NFLX
NETFLIX INC27.96%$51.6M37,000$709.27$1339.13+$1.1M
S
SFM
SPROUTS FMRS MKT INC11.34%$20.9M127,000$110.41$164.64+$1.5M
O
OXY
OCCIDENTAL PETE CORP6.28%$11.6M275,501$51.21$42.01-$2.0M
H
HHH
HOWARD HUGHES HOLDINGS INC5.93%$10.9M162,001$77.43$67.50-$1.1M
L
LULU
LULULEMON ATHLETICA INC5.44%$10.0M42,200$261.60$237.58+$8.0M

Industry Allocation

SERVICES-VIDEO TAPE RENTAL
+28.0%
RETAIL-GROCERY STORES
+11.3%
CRUDE PETROLEUM & NATURAL GAS
+6.3%
REAL ESTATE INVESTMENT TRUSTS
+5.9%
APPAREL & OTHER FINISHD PRODS OF FABRICS & SIMILAR MATL
+5.4%