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Carson Advisory Inc.

CIK:0001909304
Investment Adviser
$772M AUM
171 holdings
Athens, GA, United States
Founded:2000
8 employees
Latest filing:Jun 30, 2025

Carson Advisory Inc. is a Georgia-based registered investment adviser headquartered in Athens, GA. The firm was incorporated in 2000 and primarily serves high net worth individuals, individual investors, and some charitable organizations. With approximately 8 employees, it provides discretionary and non-discretionary portfolio management services, managing over 2,100 accounts. Its president is Robert Howard Carson.

Investment Strategy

Carson Advisory Inc. provides portfolio management services with a focus on both high net worth individuals and individual investors, allocating client assets primarily across U.S. equities. Their Form ADV filings and recent SEC reports indicate a strategy emphasizing diversified investments in blue-chip corporations, utilities, and technology sectors, with a majority of accounts managed on a discretionary basis. The firm invests with an objective to achieve long-term capital appreciation and income through customized investment solutions.

Latest 13F Filing Activity

Carson Advisory Inc. filed their most recent 13F report on Jun 30, 2025 disclosing 171 equity positions with a total 13F market value of $157M. The fund increased holdings in Aes Corp., Microsoft Corp., International Business Machs among other positions. Carson Advisory Inc. reduced exposure to United States STL Corp. New, Alphabet Inc., Berkshire Hathaway Inc. Del among others.

Top Buys
A
AESAES CORP
+$1.4M
M
MSFTMICROSOFT CORP
+$933.8K
I
IBMINTERNATIONAL BUSINESS MACHS
+$827.7K
C
CGGOCAPITAL GROUP GBL GROWTH EQT
+$825.3K
T
TCAFT ROWE PRICE ETF INC
+$657.5K
Top Sells
X
XUNITED STATES STL CORP NEW
-$1.3M
G
GOOGALPHABET INC
-$787.5K
B
BRK-BBERKSHIRE HATHAWAY INC DEL
-$642.6K
A
AAPLAPPLE INC
-$503.0K
P
PULSPGIM ETF TR
-$396.2K

Top Holdings

C
CGGOCAPITAL GROUP GBL GROWTH EQT
+4.6%$7.2M
B
BRK-BBERKSHIRE HATHAWAY INC DEL
+4.5%$7.0M
S
SOSOUTHERN CO
+4.0%$6.3M
T
TCAFT ROWE PRICE ETF INC
+3.7%$5.8M
I
IBMINTERNATIONAL BUSINESS MACHS
+2.8%$4.4M

Equity Positions (171)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
CAPITAL GROUP GBL GROWTH EQT4.60%$7.2M226,189$21.28$31.97+$825.3K
BERKSHIRE HATHAWAY INC DEL4.46%$7.0M14,444$314.63$485.77-$642.6K
SOUTHERN CO4.03%$6.3M69,033$68.99$91.83-$42.9K
T ROWE PRICE ETF INC3.70%$5.8M165,144$29.39$35.28+$657.5K
INTERNATIONAL BUSINESS MACHS2.78%$4.4M14,820$149.28$294.78+$827.7K

Industry Allocation

ELECTRIC SERVICES
+8.9%
RETAIL-LUMBER & OTHER BUILDING MATERIALS DEALERS
+7.0%
NATIONAL COMMERCIAL BANKS
+6.8%
FIRE, MARINE & CASUALTY INSURANCE
+4.3%
SERVICES-PREPACKAGED SOFTWARE
+3.1%