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Carson Advisory Inc.

CIK:0001909304
Investment Adviser
$772M AUM
171 holdings
Athens, GA, United States
Founded:2000
8 employees
Latest filing:Jun 30, 2025

Carson Advisory Inc. is a Georgia-based registered investment adviser headquartered in Athens, GA. The firm was incorporated in 2000 and primarily serves high net worth individuals, individual investors, and some charitable organizations. With approximately 8 employees, it provides discretionary and non-discretionary portfolio management services, managing over 2,100 accounts. Its president is Robert Howard Carson.

Investment Strategy

Carson Advisory Inc. provides portfolio management services with a focus on both high net worth individuals and individual investors, allocating client assets primarily across U.S. equities. Their Form ADV filings and recent SEC reports indicate a strategy emphasizing diversified investments in blue-chip corporations, utilities, and technology sectors, with a majority of accounts managed on a discretionary basis. The firm invests with an objective to achieve long-term capital appreciation and income through customized investment solutions.

Top Buys
A
AESAES CORP
+$1.4M
M
MSFTMICROSOFT CORP
+$933.8K
I
IBMINTERNATIONAL BUSINESS MACHS
+$827.7K
C
CGGOCAPITAL GROUP GBL GROWTH EQT
+$825.3K
T
TCAFT ROWE PRICE ETF INC
+$657.5K
Top Sells
X
XUNITED STATES STL CORP NEW
-$1.3M
G
GOOGALPHABET INC
-$787.5K
B
BRK-BBERKSHIRE HATHAWAY INC DEL
-$642.6K
A
AAPLAPPLE INC
-$503.0K
P
PULSPGIM ETF TR
-$396.2K

Top Holdings

C
CGGOCAPITAL GROUP GBL GROWTH EQT
+4.6%$7.2M
B
BRK-BBERKSHIRE HATHAWAY INC DEL
+4.5%$7.0M
S
SOSOUTHERN CO
+4.0%$6.3M
T
TCAFT ROWE PRICE ETF INC
+3.7%$5.8M
I
IBMINTERNATIONAL BUSINESS MACHS
+2.8%$4.4M

Equity Positions (171)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
C
CGGO
CAPITAL GROUP GBL GROWTH EQT4.60%$7.2M226,189$21.28$31.97+$825.3K
B
BRK-B
BERKSHIRE HATHAWAY INC DEL4.46%$7.0M14,444$314.63$485.77-$642.6K
S
SO
SOUTHERN CO4.03%$6.3M69,033$68.99$91.83-$42.9K
T
TCAF
T ROWE PRICE ETF INC3.70%$5.8M165,144$29.39$35.28+$657.5K
I
IBM
INTERNATIONAL BUSINESS MACHS2.78%$4.4M14,820$149.28$294.78+$827.7K

Industry Allocation

ELECTRIC SERVICES
+9.6%
NATIONAL COMMERCIAL BANKS
+7.8%
FIRE, MARINE & CASUALTY INSURANCE
+4.9%
SERVICES-PREPACKAGED SOFTWARE
+3.5%
COMPUTER & OFFICE EQUIPMENT
+2.8%