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Creativeone Wealth, LLC

CIK:0001739728
Investment Adviser
$4B AUM
1,109 holdings
Overland Park, KS, United States
Founded:2018
50 employees
Latest filing:Jun 30, 2025

CreativeOne Wealth, LLC is an SEC-registered investment advisory firm headquartered in Overland Park, Kansas. The firm delivers an adviser-centric experience and technology-driven wealth management solutions, focusing on supporting independent investment adviser representatives, subadvisers, and solicitors throughout the U.S. CreativeOne Wealth provides vertically integrated services that include portfolio management, consultation, and operational support tailored to financial firms. According to recent filings, the firm manages $3.8 billion in assets and is known for empowering entrepreneurial financial advisors to help them grow their businesses.

Investment Strategy

CreativeOne Wealth employs a collaborative, technology-driven approach to wealth management. Its strategy focuses on providing back-office support, tailored investment models, risk-aligned asset allocation, and consolidated platforms for independent financial advisers. The platform leverages proprietary and third-party strategies, recommending diversified asset mixes including stocks, ETFs, mutual funds, and sometimes annuity products, all calibrated to clients’ risk tolerance, investment horizon, and objectives. Emphasis is placed on operational efficiency, goal alignment, and seamless integration to remove barriers to advisor growth.

Top Buys
N
NVDANVIDIA CORPORATION
+$24.5M
M
MSFTMICROSOFT CORP
+$19.2M
T
THROBLACKROCK ETF TRUST
+$18.7M
Q
QQQINVESCO QQQ TR
+$17.6M
B
BNDXVANGUARD CHARLOTTE FDS
+$17.4M
Top Sells
J
JPMEJ P MORGAN EXCHANGE TRADED F
-$14.5M
S
SPLGSPDR SERIES TRUST
-$11.5M
E
EMXCISHARES INC
-$11.1M
D
DBEFDBX ETF TR
-$7.2M
D
DJUNFIRST TR EXCHNG TRADED FD VI
-$5.3M

Top Holdings

V
VEAVANGUARD TAX-MANAGED FDS
+2.3%$87.4M
V
VUGVANGUARD INDEX FDS
+2.2%$83.7M
V
VTVVANGUARD INDEX FDS
+2.1%$81.7M
A
AAPLAPPLE INC
+1.9%$72.3M
A
AMZNAMAZON COM INC
+1.9%$71.9M

Equity Positions (1,080)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VEA
VANGUARD TAX-MANAGED FDS2.29%$87.4M1,533,577$46.26$57.01+$11.9M
V
VUG
VANGUARD INDEX FDS2.19%$83.7M190,859$232.19$438.40+$15.2M
V
VTV
VANGUARD INDEX FDS2.14%$81.7M462,205$128.84$176.74+$1.9M
A
AAPL
APPLE INC1.89%$72.3M352,169$198.98$205.17-$2.5M
A
AMZN
AMAZON COM INC1.88%$71.9M327,670$187.46$219.39+$13.0M

Industry Allocation

SEMICONDUCTORS & RELATED DEVICES
+3.2%
SERVICES-PREPACKAGED SOFTWARE
+3.1%
RETAIL-CATALOG & MAIL-ORDER HOUSES
+1.9%
ELECTRONIC COMPUTERS
+1.9%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+1.8%