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HB Wealth Management, LLC

CIK:0001911253
Investment Adviser
$26B AUM
1,341 holdings
Atlanta, GA, US
Founded:2021
215 employees
Latest filing:Sep 30, 2025

HB Wealth Management, LLC is an SEC-registered investment advisory firm headquartered in Atlanta, Georgia. Founded in 2021, the firm manages investment portfolios and provides financial planning services to individuals, families, institutions, and businesses. As of July 2025, it employs approximately 215 people, focusing on comprehensive wealth management solutions tailored to client needs. Its registrations and filings demonstrate active status as of 2025.

Investment Strategy

HB Wealth Management, LLC primarily offers broad-based investment advisory services centered on portfolio management. Its investment approach utilizes diversified asset allocations including ETFs, mutual funds, and equities, with a focus on balancing risk and return based on each client's financial goals. The firm prioritizes strategic diversification and implements a disciplined investment process designed to preserve and grow client wealth over time while adhering to fiduciary standards.

Latest 13F Filing Activity

HB Wealth Management, LLC filed their most recent 13F report on Sep 30, 2025 disclosing 1,287 equity positions and 19 options positions with a total 13F market value of $15B. The fund increased holdings in Vanguard Index FDS, American Centy Etf TR, J P Morgan Exchange Traded F among other positions. HB Wealth Management, LLC reduced exposure to PIMCO Etf TR, American Centy Etf TR, J P Morgan Exchange Traded F among others.

Top Buys
V
VTIVANGUARD INDEX FDS
+$320.0M
A
AVUSAMERICAN CENTY ETF TR
+$141.0M
J
JCPBJ P MORGAN EXCHANGE TRADED F
+$130.2M
A
AAPLAPPLE INC
+$126.1M
V
VIGVANGUARD SPECIALIZED FUNDS
+$109.7M
Top Sells
M
MINTPIMCO ETF TR
-$79.0M
A
AVUVAMERICAN CENTY ETF TR
-$17.8M
J
JSCPJ P MORGAN EXCHANGE TRADED F
-$9.9M
A
AVMCAMERICAN CENTY ETF TR
-$7.8M
H
HTRBHARTFORD FDS EXCHANGE TRADED
-$7.4M

Top Holdings

V
VTIVANGUARD INDEX FDS
+18.2%$2.68B
V
VIGVANGUARD SPECIALIZED FUNDS
+8.0%$1.18B
V
VXUSVANGUARD STAR FDS
+3.6%$526.7M
A
AVUSAMERICAN CENTY ETF TR
+3.5%$517.6M
J
JCPBJ P MORGAN EXCHANGE TRADED F
+3.4%$495.7M

Equity Positions (1,287)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
VANGUARD INDEX FDS18.15%$2.68B8,551,906$249.29$328.17+$320.0M
VANGUARD SPECIALIZED FUNDS7.97%$1.18B5,511,314$160.70$215.79+$109.7M
VANGUARD STAR FDS3.57%$526.7M7,209,032$56.47$73.46+$83.3M
AMERICAN CENTY ETF TR3.50%$517.6M4,762,043$100.22$108.70+$141.0M
J P MORGAN EXCHANGE TRADED F3.36%$495.7M10,425,820$47.18$47.55+$130.2M

Options Positions (10)

TickerSecurityActionTypeNotional ValueContractsUnderlying PricePremium PaidChange (Contracts)Change (Value)
SPDR S&P 500 ETF TRSold
Call
$9.1M136$666.18$599.04-434-$26.2M
APPLE INCSold
Put
$5.7M225$254.63$222.13-2+$1.1M
ISHARES TRSold
Call
$5.3M565$93.37$81.73-185-$1.4M
MCCORMICK & CO INC
Put
$4.3M641$66.91$82.310-$571.1K
NVIDIA CORPORATIONSold
Put
$3.4M182$186.58$124.30-60-$427.2K

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+3.0%
ELECTRONIC COMPUTERS
+2.7%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+2.3%
SEMICONDUCTORS & RELATED DEVICES
+2.2%
RETAIL-LUMBER & OTHER BUILDING MATERIALS DEALERS
+2.0%

Investment Team (24)

NameRoleLocationLinkedIn
D
David Citron
CIOBaltimore, MD , United States
Frank Butterfield
Frank Butterfield
PrincipalAtlanta, GA , United States
John Willoughby
John Willoughby
PrincipalTampa, FL , United States
J
Josh Rowe
PrincipalBaltimore, MD , United States
K
Kerstin Wiles
Senior AssociateSuwanee, GA , United States
Milton Pullen
Milton Pullen
Senior AssociateAlpharetta, GA , United States
N
Noreen Frost
Partner, Portfolio ManagerTowson, MD , United States
Sean Anderson
Sean Anderson
Senior Trader and Associate Portfolio ManagerTowson, MD , United States
Barbara Li
Barbara Li
PartnerDenver, CO , United States
Bob Killebrew
Bob Killebrew
PartnerCockeysville, MD , United States
Showing 1-10 of 24 team members