About
Barbara Li is a Partner at Homrich Berg in Denver, CO, where she advises high-net-worth clients on comprehensive wealth management strategies. Her role includes developing customized investment portfolios and financial plans, with a focus on serving individuals and families with complex financial needs.
She brings over a decade of experience in wealth management, having previously held senior positions at Heritage Financial Consultants LLC and WMS Partners (now HB Family Office). Barbara’s expertise spans asset allocation, estate planning, tax efficiency, and multi-generational wealth transfer for affluent clients.
Barbara holds a Master’s degree in Financial Planning and Services from the University of Wisconsin-Madison and a Bachelor of Business Administration in Finance from Singapore Management University. She is particularly experienced in advising on equities, fixed income, private markets, and alternative investments, making significant contributions to the high-net-worth and family office sector.
Career History
| Organization | Role | Date Range | Details |
|---|---|---|---|
| Homrich Berg | Partner | Jan 2021 to Present | Lead a multidisciplinary team serving UHNW families and family offices. Oversee investment strategy, estate planning, risk management, and philanthropy. Drive firm growth through client acquisition an... |
| Heritage Financial Consultants LLC | Senior Wealth Manager | Jan 2015 to Jan 2020 | Mainly connect with ultra-high net worth (UHNW) to conduct comprehensive wealth inheritance planning. |
| WMS Partners is now HB Family Office | Financial Advisor | Jan 2011 to Jan 2015 | Manage high net worth clients (HNW), plan investment, retirement, and trust. |
| Annex Wealth Management | Associate Financial Advisor | Jan 2009 to Jan 2011 | Conduct basic asset allocation and insurance planning. |
| Annex Wealth Management | Client Associate | Nov 2007 to Dec 2008 | Assist senior consultants in preparing reports and meeting with clients. |
Education
University of Wisconsin-Madison
Master's degree, Financial Planning and Services
2005 — 2007
Singapore Management University
Bachelor of Business Administration - BBA, Finance Major
2001 — 2005
Others at HB Wealth Management, LLC (23)
| Name | Role | Location |
|---|---|---|
D David Citron | CIO | Baltimore, MD , United States |
| Principal | Atlanta, GA , United States | |
| Principal | Tampa, FL , United States | |
J Josh Rowe | Principal | Baltimore, MD , United States |
K Kerstin Wiles | Senior Associate | Suwanee, GA , United States |
| Senior Associate | Alpharetta, GA , United States | |
N Noreen Frost | Partner, Portfolio Manager | Towson, MD , United States |
| Senior Trader and Associate Portfolio Manager | Towson, MD , United States | |
| Partner | Cockeysville, MD , United States | |
| Senior Associate | Atlanta, GA , United States |
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M Michael Butkus | Partner | Atlanta Consulting Group Advisors, LLC | Atlanta, GA , United States |
| Principal | Investment Research & Advisory Group, Inc. | Atlanta, GA , United States | |
A Anno Hardage | Portfolio Manager | Cornercap Investment Counsel Inc. | Atlanta, GA , United States |