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Horan Securities, Inc.
HORAN Securities, Inc. is a Cincinnati-based limited-purpose broker-dealer and investment firm under common control with HORAN Capital Advisors, LLC, an SEC-registered investment advisory firm. Founded in 1996, the firm sells variable annuities, mutual funds, and variable life insurance for commission, alongside other life insurance products. HORAN Securities, Inc. operates alongside HORAN Wealth Management and HORAN Associates, Inc., integrating insurance and investment services for individuals and institutions. The company is majority-owned by Terence L. Horan, with other key owners including J. Ryan Horan, Timothy Powell, Michael Napier, Geoffrey Solomon, and Greg Hoernschemeyer. HORAN Wealth Management (and affiliated entities) employs a staff of financial advisers, compliance professionals, and support staff, serving a broad range of clients including individuals, businesses, and retirement plans.
Investment Strategy
HORAN Securities, Inc. primarily employs a commission-based sales approach, focusing on the distribution of variable annuities, mutual funds, and variable life insurance products. The firm leverages affiliations with multiple insurance and investment companies, offering products suited to clients' objectives in wealth management, retirement planning, and insurance needs. As a limited-purpose broker-dealer, it emphasizes client referrals and holistic financial strategies, integrating investment management and protection via affiliated investment advisors and insurance brokerage services.
Latest 13F Filing Activity
Horan Securities, Inc. filed their most recent 13F report on Jun 30, 2025 disclosing 152 equity positions with a total 13F market value of $284M. The fund increased holdings in Ishares Core S&P 500 Etf, Nvidia Corp., SPDR Portfolio S&P 500 Etf among other positions. Horan Securities, Inc. reduced exposure to Ishares Core S&P Small-cap Etf, Ishares National Muni Bond Etf, Procter & Gamble Co. among others.
Top Holdings
Equity Positions (152)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
I IVV | iShares Core S&P 500 ETF | 46.30% | $131.6M | 211,899 | $472.22 | $620.90 | +$5.4M |
I IJH | iShares Core S&P Mid-Cap ETF | 7.62% | $21.7M | 349,143 | $59.02 | $62.02 | +$1.1M |
I IJR | iShares Core S&P Small-Cap ETF | 6.31% | $17.9M | 164,095 | $107.94 | $109.29 | -$6.0M |
P PG | Procter & Gamble Co | 3.79% | $10.8M | 67,560 | $163.76 | $159.32 | -$608.4K |
A AAPL | Apple Inc | 1.61% | $4.6M | 22,278 | $163.71 | $205.17 | -$304.1K |
Industry Allocation
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