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Jnba Financial Advisors

CIK:0001569118
Investment Adviser
$2B AUM
651 holdings
Bloomington, MN, United States
Founded:1979
36 employees
Latest filing:Jun 30, 2025

JNBA Financial Advisors is a fee-only SEC-registered investment adviser headquartered in Bloomington, Minnesota. Founded in 1979, the firm currently employs about 34–36 professionals and focuses on providing financial planning and investment management services to individuals, high net worth individuals, and a limited number of charitable organizations. With decades of experience, JNBA serves primarily U.S.-based clients, helping them advance their financial interests through holistic, personalized advice.

Investment Strategy

JNBA Financial Advisors offers personalized investment management and financial planning services emphasizing a client-first, fee-only approach. Their investment strategy focuses on building diversified portfolios tailored to each client's goals and risk profile, typically using a mix of stocks, bonds, ETFs, and mutual funds. They emphasize long-term planning, risk management, and asset allocation rather than short-term speculation, and primarily serve individuals, high net worth families, and select charitable organizations.

Top Buys
I
IVVISHARES TR
+$25.2M
S
SPHQINVESCO EXCHANGE TRADED FD T
+$13.5M
V
VVVANGUARD INDEX FDS
+$9.6M
V
VOVANGUARD INDEX FDS
+$6.6M
V
VUGVANGUARD INDEX FDS
+$6.3M
Top Sells
M
MOATVANECK ETF TRUST
-$20.4M
S
SCHDSCHWAB STRATEGIC TR
-$13.3M
A
AFLAFLAC INC
-$1.3M
S
SPSMSPDR SERIES TRUST
-$1.2M
U
UNHUNITEDHEALTH GROUP INC
-$1.0M

Top Holdings

I
IVVISHARES TR
+14.4%$149.5M
S
SPDWSPDR INDEX SHS FDS
+7.8%$80.8M
B
BILSPDR SERIES TRUST
+7.1%$73.4M
I
IJHISHARES TR
+4.7%$48.8M
S
SPMDSPDR SERIES TRUST
+4.3%$45.0M

Equity Positions (640)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
I
IVV
ISHARES TR14.37%$149.5M240,710$534.66$620.90+$25.2M
S
SPDW
SPDR INDEX SHS FDS7.77%$80.8M1,995,889$33.53$40.49+$6.1M
B
BIL
SPDR SERIES TRUST7.06%$73.4M800,386$91.73$91.73+$3.9M
I
IJH
ISHARES TR4.70%$48.8M787,509$37.94$62.02+$2.5M
S
SPMD
SPDR SERIES TRUST4.33%$45.0M827,232$50.35$54.38+$2.3M

Industry Allocation

ACCIDENT & HEALTH INSURANCE
+2.2%
COMMODITY CONTRACTS BROKERS & DEALERS
+1.6%
CONSTRUCTION - SPECIAL TRADE CONTRACTORS
+1.5%
SERVICES-PREPACKAGED SOFTWARE
+1.5%
PHARMACEUTICAL PREPARATIONS
+0.7%