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Leelyn Smith, LLC

CIK:0001777817
Investment Adviser
$722M AUM
134 holdings
Geneva, IL, United States
Founded:2011
21 employees
Latest filing:Jun 30, 2025

Leelyn Smith, LLC is an independent registered investment advisor headquartered in Geneva, Illinois, serving over 900 families across 31 states. The firm offers holistic wealth management, comprehensive tax planning, and family office services through a team of 21 professionals and over 115 years of combined experience. Acting as fiduciaries, they deliver highly personalized, goals-based financial planning for individuals and families seeking long-term financial independence.

Investment Strategy

Leelyn Smith employs a holistic, client-centered investment strategy built on seven core beliefs: they prioritize long-term economic growth over market timing, integrate personalized financial plans with customized investment strategies, closely manage investor behavior and psychological risks, and utilize both passive indexing and selective enhancements. Their approach emphasizes low volatility, investment in companies with sustainable competitive advantages, cost and tax efficiency, and deep diversification across asset classes and strategies. Portfolios are actively managed and regularly reviewed to adapt to evolving client needs and market conditions.

Latest 13F Filing Activity

Leelyn Smith, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 134 equity positions with a total 13F market value of $610M. The fund increased holdings in Vanguard World FD, Nvidia Corporation, Janus Detroit STR TR among other positions. Leelyn Smith, LLC reduced exposure to 3m Co., Paylocity HLDG Corp., Berkshire Hathaway Inc. Del among others.

Top Buys
M
MGKVANGUARD WORLD FD
+$10.5M
N
NVDANVIDIA CORPORATION
+$4.2M
J
JSMDJANUS DETROIT STR TR
+$3.3M
M
MSFTMICROSOFT CORP
+$2.7M
C
CLXCLOROX CO DEL
+$2.6M
Top Sells
M
MMM3M CO
-$3.0M
P
PCTYPAYLOCITY HLDG CORP
-$1.8M
B
BRK-BBERKSHIRE HATHAWAY INC DEL
-$783.7K
B
BMYBRISTOL-MYERS SQUIBB CO
-$612.4K
A
AAPLAPPLE INC
-$493.3K

Top Holdings

M
MGKVANGUARD WORLD FD
+8.8%$53.8M
M
MOATVANECK ETF TRUST
+7.4%$45.3M
V
VNLAJANUS DETROIT STR TR
+6.2%$37.8M
S
SCHDSCHWAB STRATEGIC TR
+6.2%$37.7M
M
MINTPIMCO ETF TR
+6.1%$37.2M

Equity Positions (134)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
VANGUARD WORLD FD8.83%$53.8M147,010$190.00$366.17+$10.5M
VANECK ETF TRUST7.44%$45.3M483,503$63.91$93.79+$2.4M
JANUS DETROIT STR TR6.21%$37.8M769,279$48.54$49.20+$908.4K
SCHWAB STRATEGIC TR6.19%$37.7M1,423,540$23.35$26.50-$162.8K
PIMCO ETF TR6.11%$37.2M370,380$100.21$100.54+$674.2K

Industry Allocation

SEMICONDUCTORS & RELATED DEVICES
+7.3%
SERVICES-PREPACKAGED SOFTWARE
+6.0%
PHARMACEUTICAL PREPARATIONS
+4.3%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+2.4%
SERVICES-BUSINESS SERVICES, NEC
+2.1%