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Planning Directions Inc.
Planning Directions, Inc., operating as Common Cents Planning, is a Glen Mills, Pennsylvania-based Registered Investment Adviser founded in 1985. The firm specializes in holistic wealth management for individuals, families, and organizations, providing personalized advice and investment strategies tailored to client needs. With a disciplined planning process, they are dedicated to protecting and preserving their clients’ financial futures. Exact employee count is not disclosed, but the team is led by founder and CEO Dunbar, serving clients primarily across the U.S.
Investment Strategy
Planning Directions, Inc. provides a comprehensive, client-centric planning process focused on holistic wealth management. Their approach prioritizes protecting and preserving client assets while delivering tailored solutions aligned with individual financial goals. Advice is independent, rooted in each client’s distinct needs and presented with transparency, aiming to simplify complex financial decisions and maximize opportunities through a disciplined, long-term planning philosophy.
Latest 13F Filing Activity
Planning Directions Inc. filed their most recent 13F report on Jun 30, 2025 disclosing 85 equity positions with a total 13F market value of $178M. The fund increased holdings in Vanguard Index FDS, J P Morgan Exchange Traded F, Fidelity Merrimack STR TR among other positions. Planning Directions Inc. reduced exposure to Philip Morris Intl Inc., Home Depot Inc., Qualcomm Inc. among others.
Top Holdings
Equity Positions (85)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
S SCHD | SCHWAB STRATEGIC TR | 19.50% | $34.6M | 1,307,298 | $23.49 | $26.50 | -$1.1M |
B BSV | VANGUARD BD INDEX FDS | 8.61% | $15.3M | 194,290 | $82.11 | $78.70 | -$102.4K |
V VIG | VANGUARD SPECIALIZED FUNDS | 7.85% | $14.0M | 68,159 | $140.38 | $204.67 | +$185.6K |
U UITB | VICTORY PORTFOLIOS II | 6.02% | $10.7M | 227,341 | $47.14 | $47.07 | -$40.0K |
A AAPL | APPLE INC | 4.99% | $8.9M | 43,186 | $73.44 | $205.17 | -$907.8K |
Industry Allocation
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