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Prospera Financial Services Inc.

CIK:0001541625
Investment Adviser
$10B AUM
1,313 holdings
Dallas, TX, United States
Founded:1982
265 employees
Latest filing:Jun 30, 2025

Prospera Financial Services, Inc. is a Dallas, Texas-based independent broker-dealer and registered investment adviser, founded in 1982. With approximately 265 employees, Prospera serves independent financial advisors and their clients, providing access to a full array of investment products, compliance, and back-office support. The firm specializes in supporting entrepreneurial advisors and offers comprehensive resources for financial planning and wealth management.

Investment Strategy

Prospera Financial focuses on empowering independent financial advisors through robust support, technology, compliance, and a broad platform of investment solutions including stocks, bonds, mutual funds, ETFs, and alternative investments. Their strategy centers on providing tailored services for advisors who seek operational independence while leveraging the security and infrastructure of a larger firm. They emphasize personal client relationships, independence for advisors, and diverse portfolio access.

Top Buys
B
BRK-BBERKSHIRE HATHAWAY INC DEL
+$55.4M
N
NVDANVIDIA CORPORATION
+$50.1M
M
MSFTMICROSOFT CORP
+$38.2M
I
IWFISHARES TR
+$33.6M
A
AMZNAMAZON COM INC
+$23.3M
Top Sells
I
IWDISHARES TR
-$27.4M
I
IYJISHARES TR
-$10.5M
U
UCONFIRST TR EXCHNG TRADED FD VI
-$8.7M
I
IATISHARES TR
-$8.5M
I
IYFISHARES TR
-$7.1M

Top Holdings

A
AAPLAPPLE INC
+3.2%$170.8M
N
NVDANVIDIA CORPORATION
+3.0%$163.7M
M
MSFTMICROSOFT CORP
+2.4%$126.8M
A
AMZNAMAZON COM INC
+1.8%$96.0M
B
BRK-BBERKSHIRE HATHAWAY INC DEL
+1.5%$78.0M

Equity Positions (1,295)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
A
AAPL
APPLE INC3.18%$170.8M832,443$155.15$205.17-$4.8M
N
NVDA
NVIDIA CORPORATION3.05%$163.7M1,036,142$31.17$157.99+$50.1M
M
MSFT
MICROSOFT CORP2.36%$126.8M254,791$316.23$497.41+$38.2M
A
AMZN
AMAZON COM INC1.79%$96.0M437,444$174.06$219.39+$23.3M
B
BRK-B
BERKSHIRE HATHAWAY INC DEL1.45%$78.0M160,532$442.17$485.77+$55.4M

Industry Allocation

SEMICONDUCTORS & RELATED DEVICES
+5.6%
SERVICES-PREPACKAGED SOFTWARE
+4.8%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+3.5%
ELECTRONIC COMPUTERS
+3.3%
PHARMACEUTICAL PREPARATIONS
+2.9%