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Shoker Investment Counsel, Inc.

CIK:0001599623
Investment Adviser
$421M AUM
111 holdings
Oxford, OH, United States
Founded:1990
5 employees
Latest filing:Jun 30, 2025

Shoker Investment Counsel, Inc., founded in 1990 and headquartered in Oxford, Ohio, is a fee-only investment adviser offering discretionary portfolio management and financial planning to individuals (including high net worth), pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm has approximately 5 employees and serves clients by providing tailored, objective advice without accepting commissions or selling financial products. It is independently owned, with Randall Shoker as principal owner.

Investment Strategy

Shoker Investment Counsel, Inc. follows a fee-only, fiduciary investment approach, providing discretionary portfolio management and integrating comprehensive financial planning. The firm's strategy focuses on customizing portfolios to each client's goals and needs, using no-commission, evidence-based asset management. Clients remain in control of their assets, and the firm's only compensation comes from client fees—never commissions or product sales. Advice covers a wide range of financial topics, including retirement, estate planning, tax efficiency, and investment selection, with regular communication on market and economic trends.

Latest 13F Filing Activity

Shoker Investment Counsel, Inc. filed their most recent 13F report on Jun 30, 2025 disclosing 111 equity positions with a total 13F market value of $319M. The fund increased holdings in Ishares TR, Ishares TR, Lam Research Corp. among other positions. Shoker Investment Counsel, Inc. reduced exposure to Invesco Exchange Traded FD T, Franklin Templeton Etf TR, Coca Cola Co. among others.

Top Buys
I
IJRISHARES TR
+$9.8M
I
IEFAISHARES TR
+$4.0M
L
LRCXLAM RESEARCH CORP
+$3.2M
H
HBANHUNTINGTON BANCSHARES INC
+$3.2M
U
USBUS BANCORP DEL
+$2.5M
Top Sells
R
RSPINVESCO EXCHANGE TRADED FD T
-$3.4M
F
FLINFRANKLIN TEMPLETON ETF TR
-$3.0M
K
KOCOCA COLA CO
-$2.4M
N
NVDANVIDIA CORPORATION
-$2.1M
G
GSGOLDMAN SACHS GROUP INC
-$2.1M

Top Holdings

I
IJRISHARES TR
+12.0%$38.2M
I
IJHISHARES TR
+9.2%$29.3M
I
IEFAISHARES TR
+8.9%$28.5M
P
PGPROCTER AND GAMBLE CO
+5.3%$17.0M
S
SCZISHARES TR
+3.1%$10.0M

Equity Positions (111)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
ISHARES TR11.98%$38.2M349,797$85.75$109.29+$9.8M
ISHARES TR9.20%$29.3M473,034$36.81$62.02+$1.8M
ISHARES TR8.95%$28.5M341,944$63.98$83.48+$4.0M
PROCTER AND GAMBLE CO5.33%$17.0M106,812$119.10$159.32-$1.2M
ISHARES TR3.12%$10.0M136,975$57.79$72.68+$1.6M

Industry Allocation

SEMICONDUCTORS & RELATED DEVICES
+5.4%
NATIONAL COMMERCIAL BANKS
+5.0%
SOAP, DETERGENTS, CLEANG PREPARATIONS, PERFUMES, COSMETICS
+4.8%
PHARMACEUTICAL PREPARATIONS
+4.6%
PETROLEUM REFINING
+4.2%