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Southland Equity Partners LLC

CIK:0002006517
Investment Adviser
$785M AUM
243 holdings
Atlanta, GA, United States
Founded:2011
22 employees
Latest filing:Sep 30, 2025

Southland Equity Partners LLC is an investment advisory firm headquartered in Atlanta, Georgia, serving a network of investment advisors and registered investment advisers (RIAs) across the United States. Founded by experienced industry professionals, Southland delivers a turnkey investment, technology, operations, and compliance support platform tailored for independent financial advisors and RIAs seeking scale and operational efficiency. The firm employs 22 professionals, with a focus on direct support for independent advisors.

Investment Strategy

Southland Equity Partners specializes in providing investment advisory and platform services to independent financial advisors and RIAs. The firm focuses on delivering comprehensive support across investment management, compliance, and operational needs, leveraging both in-house investment expertise and technology to enable advisors to focus on client relationships and portfolio growth. Southland's investment management typically centers on discretionary portfolios for U.S. individuals, combining equity and ETF strategies aiming for diversified, risk-adjusted returns tailored to individual client needs. Their philosophy emphasizes advisor independence, scalability, and a fiduciary approach.

Latest 13F Filing Activity

Southland Equity Partners LLC filed their most recent 13F report on Sep 30, 2025 disclosing 232 equity positions with a total 13F market value of $494M. The fund increased holdings in Apple Inc., Abbvie Inc., Innovator Etfs Trust among other positions. Southland Equity Partners LLC reduced exposure to SPDR Series Trust, Procter and Gamble Co., Nuscale PWR Corp. among others.

Top Buys
A
AAPLAPPLE INC
+$5.7M
A
ABBVABBVIE INC
+$1.3M
P
PSEPINNOVATOR ETFS TRUST
+$1.1M
N
NVDANVIDIA CORPORATION
+$936.4K
G
GOOGALPHABET INC
+$927.0K
Top Sells
S
SPIPSPDR SERIES TRUST
-$546.1K
P
PGPROCTER AND GAMBLE CO
-$507.9K
S
SMRNUSCALE PWR CORP
-$333.0K
P
PAASPAN AMERN SILVER CORP
-$330.3K
A
AAOIAPPLIED OPTOELECTRONICS INC
-$321.3K

Top Holdings

P
PMARINNOVATOR ETFS TRUST
+6.4%$31.8M
A
AAPLAPPLE INC
+6.4%$31.5M
B
BONDPIMCO ETF TR
+5.0%$24.7M
F
FDLFIRST TR EXCHANGE-TRADED FD
+4.5%$22.1M
P
PJANINNOVATOR ETFS TRUST
+3.9%$19.4M

Equity Positions (232)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
INNOVATOR ETFS TRUST6.43%$31.8M723,721$32.27$43.91+$926.0K
APPLE INC6.38%$31.5M123,863$136.87$254.63+$5.7M
PIMCO ETF TR5.00%$24.7M264,648$92.16$93.35+$135.6K
FIRST TR EXCHANGE-TRADED FD4.47%$22.1M508,844$33.42$43.41+$674.8K
INNOVATOR ETFS TRUST3.93%$19.4M424,220$31.30$45.80+$328.6K

Industry Allocation

ELECTRONIC COMPUTERS
+6.4%
PHARMACEUTICAL PREPARATIONS
+2.6%
REAL ESTATE INVESTMENT TRUSTS
+1.5%
FIRE, MARINE & CASUALTY INSURANCE
+1.5%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+1.5%