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Vishria Bird Financial Group, LLC

CIK:0001746438
Investment Adviser
$510M AUM
97 holdings
Denver, CO, US
Founded:2018
7 employees
Latest filing:Sep 30, 2025

Vishria Bird Financial Group, LLC is a US-based registered investment advisor that provides independent and unbiased financial planning and investment advice. The firm is described as a values-based financial planning company and is now part of Mercer Advisors, a large investment adviser headquartered in Denver, Colorado. Vishria Bird operates under the Mercer Advisors family, delivering investment-related services across various branch offices. Founded in 2018, Vishria Bird has approximately 7 employees and focuses on serving individual and institutional clients seeking financial planning, retirement, and investment management services.

Investment Strategy

Vishria Bird Financial Group emphasizes values-based, independent, and unbiased financial advice, tailored to individual client needs in areas such as planning, retirement, and investment management. The firm constructs diversified portfolios comprising U.S. large-cap, technology, ETFs, and fixed income holdings, reflecting an adaptive approach to asset allocation. Investment decisions focus on portfolio optimization and proactive management, shown by regular rebalancing and position adjustments across a broad array of stocks and ETFs, with a significant focus on technology, index funds, and risk management.

Top Buys
I
IBDTISHARES TR
+$66.5M
I
IBMQISHARES TR
+$28.9M
I
IBDVISHARES TR
+$19.4M
I
IBDUISHARES TR
+$19.4M
I
IBDWISHARES TR
+$19.4M
Top Sells
T
TFLOISHARES TR
-$7.1M
V
VTEBVANGUARD MUN BD FDS
-$6.6M
H
HYMBSPDR SERIES TRUST
-$5.4M
C
CFLTCONFLUENT INC
-$3.8M
U
USFRWISDOMTREE TR
-$2.2M

Top Holdings

I
IBDTISHARES TR
+13.0%$66.5M
G
GOOGLALPHABET INC
+5.8%$29.4M
I
IBMQISHARES TR
+5.8%$29.3M
A
AAPLAPPLE INC
+4.8%$24.7M
F
FDXFEDEX CORP
+4.7%$24.2M

Equity Positions (95)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
I
IBDT
ISHARES TR13.03%$66.5M2,604,008$25.52$25.52+$66.5M
G
GOOGL
ALPHABET INC5.77%$29.4M121,008$135.85$243.10+$8.0M
I
IBMQ
ISHARES TR5.76%$29.3M1,144,685$25.64$25.64+$28.9M
A
AAPL
APPLE INC4.84%$24.7M96,839$80.98$254.63+$4.6M
F
FDX
FEDEX CORP4.75%$24.2M102,647$233.84$235.81+$2.6M

Industry Allocation

SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+7.3%
SERVICES-PREPACKAGED SOFTWARE
+7.1%
ELECTRONIC COMPUTERS
+4.8%
AIR COURIER SERVICES
+4.7%
RETAIL-CATALOG & MAIL-ORDER HOUSES
+3.1%