Waller Financial Planning Group, Inc.
Waller Financial Planning Group, Inc. is a Columbus, Ohio-based investment advisory firm founded in December 1985 by Larry Waller. The firm, now owned equally by Charles Kerwood III, Jason Eliason, Jason Farris, and Christopher Olsgard, provides investment management and financial planning services, working primarily with retail investors who seek long-term holistic financial guidance. Waller leverages a team-based, collaborative approach and has built its reputation on expertise, independence, and exemplary client service. The firm is registered with the SEC and employs approximately 12 staff members.
Investment Strategy
Waller Financial Planning Group offers personalized investment management and financial planning services, tailoring its strategies to each client's financial goals, history, and needs. Asset management programs are developed using Charles Schwab's platform, with continuous monitoring of portfolios and regular communication. Waller employs both wrap fee and non-wrap fee advisory models, constructing diversified portfolios that frequently include broad-based ETFs and mutual funds. The firm is dedicated to holistic planning, integrating investment management with broader financial considerations such as retirement, education, estate, and insurance planning, always starting with client-specific objectives and long-term aspirations.
Latest 13F Filing Activity
Waller Financial Planning Group, Inc. filed their most recent 13F report on Sep 30, 2025 disclosing 71 equity positions with a total 13F market value of $436M. The fund increased holdings in SPDR Series Trust, Ishares TR, SPDR Series Trust among other positions. Waller Financial Planning Group, Inc. reduced exposure to Procter and Gamble Co., Qualcomm Inc., United Parcel Service Inc. among others.
Top Holdings
Equity Positions (71)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
I IVV | ISHARES TR | 12.22% | $53.3M | 79,589 | $445.30 | $669.30 | +$3.5M |
S SPSM | SPDR SERIES TRUST | 8.92% | $38.9M | 839,407 | $32.43 | $46.32 | +$3.6M |
S SPMD | SPDR SERIES TRUST | 8.92% | $38.9M | 679,846 | $36.74 | $57.19 | +$2.5M |
S SPDW | SPDR INDEX SHS FDS | 8.76% | $38.2M | 892,195 | $29.01 | $42.79 | +$1.5M |
O OMFL | INVESCO EXCH TRD SLF IDX FD | 8.26% | $36.0M | 597,670 | $49.82 | $60.26 | +$1.8M |
Industry Allocation
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