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Wayfinding Financial, LLC

CIK:0001898131
Investment Adviser
$292M AUM
148 holdings
Lynnwood, WA, United States
Founded:2020
4 employees
Latest filing:Jun 30, 2025

Wayfinding Financial, LLC is a fee-only Registered Investment Advisory Firm headquartered in Lynnwood, Washington. Founded in 2020, the firm specializes in providing comprehensive investment advice, financial planning, portfolio management for individuals and small businesses, and pension consulting services. With a team of 4 employees, Wayfinding Financial serves a diverse client base including individuals, high net worth individuals, small businesses, and charitable organizations. The firm’s client-focused, fee-only structure emphasizes unbiased advice, ensuring that recommendations align with clients’ best interests.

Investment Strategy

Wayfinding Financial, LLC adopts a client-centric approach focused on personalized financial planning and portfolio management. The firm provides tailored investment advice designed to help clients achieve their unique financial objectives. Investment strategies include asset allocation, market timing services, flexible fee structures (percentage of AUM, hourly, fixed fees), and portfolio construction that caters to individuals, high net worth individuals, and small businesses. As a fee-only adviser, the firm’s investment philosophy avoids product commission conflicts and prioritizes the long-term financial well-being of its clients, providing educational seminars, workshops, and ongoing support.

Top Buys
M
MSFTMICROSOFT CORP COM
+$7.4M
N
NVDANVIDIA CORPORATION COM
+$5.0M
J
JIVEJPMORGAN INTERNATIONAL VALUE ETF
+$4.6M
F
FDEMFIDELITY EMERGING MARKETS MULTIFACTOR ETF
+$3.0M
L
LQDISHARES IBOXX $ INVESTMENT GRADE CORPORATE BOND ETF
+$2.0M
Top Sells
C
CALFPACER US SMALL CAP CASH COWS
-$2.1M
C
CLOIVANECK CLO ETF
-$1.7M
A
AAPLAPPLE INC COM
-$984.0K
F
FPEIFIRST TRUST INSTITUTIONAL PREFERRED SECURITIES & INCOME ETF
-$830.0K
F
FIFISERV INC COM
-$784.0K

Top Holdings

M
MSFTMICROSOFT CORP COM
+11.6%$26.0M
N
NVDANVIDIA CORPORATION COM
+5.9%$13.1M
I
IVVISHARES CORE S&P 500 ETF
+5.0%$11.1M
L
LQDISHARES IBOXX $ INVESTMENT GRADE CORPORATE BOND ETF
+4.3%$9.7M
S
SPIBSPDR PORTFOLIO INTERMEDIATE TERM CORPORATE BOND ETF
+4.1%$9.1M

Equity Positions (145)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
M
MSFT
MICROSOFT CORP COM11.61%$26.0M48,462$335.95$497.41+$7.4M
N
NVDA
NVIDIA CORPORATION COM5.88%$13.1M72,989$33.64$157.99+$5.0M
I
IVV
ISHARES CORE S&P 500 ETF4.97%$11.1M17,528$472.58$620.90+$1.1M
L
LQD
ISHARES IBOXX $ INVESTMENT GRADE CORPORATE BOND ETF4.33%$9.7M88,139$107.41$109.61+$2.0M
S
SPIB
SPDR PORTFOLIO INTERMEDIATE TERM CORPORATE BOND ETF4.05%$9.1M269,326$32.54$33.58-$275.0K

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+12.1%
SEMICONDUCTORS & RELATED DEVICES
+6.9%
ELECTRONIC COMPUTERS
+3.4%
RETAIL-VARIETY STORES
+2.2%
PHARMACEUTICAL PREPARATIONS
+1.8%