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Worth Financial Advisory Group, LLC

CIK:0001964358
Investment Adviser
$233M AUM
151 holdings
Charlotte, NC, US
Founded:2011
15 employees
Latest filing:Sep 30, 2025

Worth Financial Advisory Group, LLC is an independent registered investment adviser headquartered in Charlotte, NC. The firm was founded to provide holistic wealth management and financial planning services to individuals, families, business owners, and institutional clients. Employing a team of 15 experienced professionals, Worth Advisors specializes in advanced financial planning and investment management tailored to each client’s needs, with a focus on fiduciary responsibility and acting in the client's best interest.

Investment Strategy

Worth Financial Advisory Group, LLC crafts advanced financial plans and provides investment management services with a fiduciary-first approach. The firm serves primarily individuals (including high net worth), and pension/profit sharing plans, using a discretionary management style. Their investment philosophy is centered on building diversified portfolios, managing risk, and tailoring strategies to each client, combined with personalized financial plans that address unique goals for accumulation, preservation, and legacy planning.

Top Buys
A
AAPLAPPLE INC
+$1.2M
G
GSLCGOLDMAN SACHS ETF TR
+$1.2M
S
SFLRINNOVATOR ETFS TRUST
+$1.2M
N
NVDANVIDIA CORPORATION
+$796.8K
Q
QFLRINNOVATOR ETFS TRUST
+$724.0K
Top Sells
U
UJUNINNOVATOR ETFS TRUST
-$985.8K
U
UJULINNOVATOR ETFS TRUST
-$388.9K
L
LMTLOCKHEED MARTIN CORP
-$327.6K
A
ABNBAIRBNB INC
-$243.6K
I
IBMINTERNATIONAL BUSINESS MACHS
-$217.4K

Top Holdings

G
GSLCGOLDMAN SACHS ETF TR
+8.6%$15.4M
M
MSFTMICROSOFT CORP
+4.4%$7.8M
A
AMZNAMAZON COM INC
+4.1%$7.3M
A
AAPLAPPLE INC
+3.8%$6.7M
S
SFLRINNOVATOR ETFS TRUST
+3.3%$5.9M

Equity Positions (147)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
G
GSLC
GOLDMAN SACHS ETF TR8.62%$15.4M117,925$78.17$130.28+$1.2M
M
MSFT
MICROSOFT CORP4.39%$7.8M15,111$290.53$517.95+$251.1K
A
AMZN
AMAZON COM INC4.08%$7.3M33,094$106.86$219.57-$2.8K
A
AAPL
APPLE INC3.77%$6.7M26,403$169.58$254.63+$1.2M
S
SFLR
INNOVATOR ETFS TRUST3.32%$5.9M164,479$32.67$36.03+$1.2M

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+6.2%
SEMICONDUCTORS & RELATED DEVICES
+4.9%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+4.7%
RETAIL-CATALOG & MAIL-ORDER HOUSES
+4.1%
ELECTRONIC COMPUTERS
+3.8%