Fluent Financial, LLC
Fluent Financial, LLC is a Dallas-based registered investment advisor providing objective investment advice, comprehensive tax strategies, and financial planning services. The firm specializes in helping successful professionals, business owners, and families protect wealth, reduce taxes, and retire sooner through goal-based financial plans, tax-saving strategies, income-generating investments, and ongoing portfolio assessments. Advisory services are offered through in-house portfolio design and risk management, with a focus on client communication and continuous improvement. The firm is unaffiliated with Private Client Services (PCS), through which securities are offered.
Investment Strategy
Fluent Financial employs a goal-based financial planning approach, combining tax-saving strategies with income-generating investments, and focusing on retirement planning, risk management, and cash flow optimization. Their investment process includes in-house portfolio design, risk management, and proven investment models tailored to maximize cash flow and financial security. The firm actively seeks client feedback and emphasizes continuous improvement in their investment and service strategies. As of their latest 13F filings, top holdings include EDV, SPY, JPST, XLP, and IWM, suggesting a diversified, active management approach with a mix of equities and ETFs.
Top Holdings
Equity Positions (69)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
E EDV | VANGUARD WORLD FD | 11.92% | $30.5M | 444,945 | $68.45 | $68.45 | +$30.5M |
J JPST | J P MORGAN EXCHANGE TRADED F | 7.89% | $20.2M | 397,616 | $50.46 | $50.73 | -$4.4M |
S SPY | SPDR S&P 500 ETF TR | 7.12% | $18.2M | 27,325 | $379.15 | $666.18 | +$1.4M |
E EFA | ISHARES TR | 6.07% | $15.5M | 166,020 | $80.23 | $93.37 | +$1.2M |
S SPLV | INVESCO EXCH TRADED FD TR II | 5.89% | $15.1M | 204,887 | $69.54 | $73.48 | -$6.4M |