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Simplify Asset Management Inc.
Simplify Asset Management Inc. is a US-based asset management firm headquartered in Las Vegas, Nevada. Established as an SEC-registered investment adviser, the firm specializes in providing alternative investment strategies, particularly those that incorporate options to help advisors and clients manage portfolio risk. With approximately 45 employees as of 2025, Simplify primarily serves investment companies and institutional clients, offering solutions designed to add convexity to equity exposure. The firm's focus is on innovation in ETF design and risk management to address evolving market environments.
Investment Strategy
Simplify Asset Management focuses on alternative strategies that use options to add convexity and manage risk within portfolios. The firm's offering is oriented around ETFs that provide creative hedging and volatility management, aiming to help advisors and institutions achieve more resilient and diversified portfolios. Simplify targets institutional investors with solutions designed for liquidity, risk mitigation, and optimal equity participation, emphasizing the use of derivatives to shape performance outcomes in varying market conditions.
Latest 13F Filing Activity
Simplify Asset Management Inc. filed their most recent 13F report on Sep 30, 2025 disclosing 119 equity positions and 2 options positions with a total 13F market value of $5B. The fund increased holdings in Ishares Bitcoin Trust Etf, Unitedhealth Group Inc., United Therapeutics Corp. Del among other positions. Simplify Asset Management Inc. reduced exposure to Simplify Exchange Traded Fun, Simplify Exchange Traded Fun, Simplify Exchange Traded Fun among others.
Top Holdings
Equity Positions (119)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
I IVV | ISHARES TR | 12.25% | $665.2M | 993,803 | $510.17 | $669.30 | -$26.1M |
A AGG | ISHARES TR | 5.18% | $281.0M | 2,802,663 | $97.20 | $100.25 | -$27.5M |
Q QIS | SIMPLIFY EXCHANGE TRADED FUN | 1.63% | $88.7M | 4,627,620 | $22.65 | $19.17 | +$2.3M |
S SPUC | SIMPLIFY EXCHANGE TRADED FUN | 1.51% | $82.1M | 1,634,812 | $38.15 | $50.20 | -$3.5M |
A AGGH | SIMPLIFY EXCHANGE TRADED FUN | 1.42% | $77.0M | 3,718,254 | $21.76 | $20.71 | -$30.2M |
Options Positions (2)
Industry Allocation
Investment Team (8)
| Name | Role | Location | |
|---|---|---|---|
 | Vice President - Portfolio Manager and Trader | Charleston, SC , United States | |
K Ken Miller | Portfolio Manager | Los Angeles, CA , United States | |
 | Portfolio Manager and Chief Strategist | CA , United States | |
 | Portfolio Manager | Hoboken, NJ , United States | |
 | Vice President and Portfolio Manager, Quantitative Investment Strategies (QIS) | Atlanta, GA , United States | |
 | Portfolio Manager | United States | |
 | Managing Partner | Laguna Beach, CA , United States | |
 | Chief Investment Officer | Las Vegas, NV , United States |
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