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Standard Family Office LLC
Standard Family Office LLC is a private family office headquartered in Sioux Falls, South Dakota. As an SEC-registered investment adviser, it manages investments for high-net-worth families and related entities. The firm was founded in 2020 (inferred from initial 13F filings) and operates with a small team of approximately 7 employees. It provides tailored asset management and advisory solutions, focusing on preserving and growing family wealth across generations.
Investment Strategy
Standard Family Office LLC manages a diversified portfolio with an emphasis on passive indexing and ETF strategies, as reflected by significant allocations to funds such as the Vanguard S&P 500 ETF (VOO) and Vanguard FTSE Emerging Markets ETF (VWO). The firm appears to favor long-term capital appreciation, risk management, and efficient market exposure, predominantly utilizing ETFs and select blue-chip equities. Their holdings suggest a philosophy centered on low-cost, broad market exposure with opportunistic adjustments as market conditions evolve.
Latest 13F Filing Activity
Standard Family Office LLC filed their most recent 13F report on Jun 30, 2025 disclosing 29 equity positions with a total 13F market value of $85M. The fund increased holdings in Vanguard Index FDS, Vanguard Intl Equity Index, Nvidia Corporation among other positions. Standard Family Office LLC reduced exposure to Unitedhealth Group Inc., Apple Inc., Thermo Fisher Scientific in among others.
Top Holdings
Equity Positions (29)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
V VOO | VANGUARD INDEX FDS | 84.77% | $72.4M | 127,386 | $332.53 | $568.03 | +$8.1M |
V VWO | VANGUARD INTL EQUITY INDEX | 10.53% | $9.0M | 181,722 | $36.49 | $49.46 | +$763.2K |
I IWP | ISHARES TR | 0.54% | $457.6K | 3,300 | $113.43 | $138.68 | +$69.9K |
X XLK | SELECT SECTOR SPDR TR | 0.52% | $441.6K | 1,744 | $208.85 | $253.23 | +$81.5K |
A AAPL | APPLE INC | 0.48% | $409.5K | 1,996 | $170.03 | $205.17 | -$33.9K |
Industry Allocation
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