Sign in

Choreo, LLC

CIK:0001679031
Investment Adviser
$18B AUM
1,527 holdings
Rockford, IL, US
Founded:2022
218 employees
Latest filing:Jun 30, 2025

Choreo, LLC is a US-based investment advisory and wealth management firm headquartered in Rockford, Illinois, with a legacy as the former RSM US Wealth Management LLC. The firm became independent in early 2022 after acquisition by Parthenon Capital, with Larry Miles as CEO. Choreo specializes in serving individuals, families, and closely held businesses, offering financial planning, investment management, tax, insurance, and estate planning. The firm counts over 200 employees and serves more than 3,600 families nationwide.

Investment Strategy

Choreo delivers integrated wealth management solutions tailored to individual and family needs, with a focus on holistic financial planning including investment management, tax strategy, risk mitigation, estate, and legacy planning. The firm prioritizes diversification and prudent risk management across asset classes, aiming to preserve and grow client wealth through personalized, goals-based strategies. Choreo invests in leading technology and seeks opportunities for organic expansion and strategic acquisitions to better serve client needs.

Top Buys
V
VUGVANGUARD INDEX FDS
+$74.9M
N
NVDANVIDIA CORPORATION
+$46.9M
M
MSFTMICROSOFT CORP
+$44.5M
I
IWFISHARES TR
+$43.1M
B
BNDVANGUARD BD INDEX FDS
+$41.1M
Top Sells
A
AAPLAPPLE INC
-$16.8M
S
SCHXSCHWAB STRATEGIC TR
-$8.7M
Q
QUALISHARES TR
-$8.0M
U
UNHUNITEDHEALTH GROUP INC
-$7.2M
F
FIFISERV INC
-$6.9M

Top Holdings

V
VUGVANGUARD INDEX FDS
+6.3%$449.6M
V
VTVVANGUARD INDEX FDS
+5.2%$374.9M
I
IWFISHARES TR
+3.9%$279.5M
A
AAPLAPPLE INC
+2.6%$189.1M
M
MSFTMICROSOFT CORP
+2.2%$156.6M

Equity Positions (1,493)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VUG
VANGUARD INDEX FDS6.27%$449.6M1,024,392$184.47$438.40+$74.9M
V
VTV
VANGUARD INDEX FDS5.23%$374.9M2,109,740$126.50$176.74+$4.6M
I
IWF
ISHARES TR3.90%$279.5M658,277$218.14$424.58+$43.1M
A
AAPL
APPLE INC2.64%$189.1M921,480$185.42$205.17-$16.8M
M
MSFT
MICROSOFT CORP2.18%$156.6M314,788$381.28$497.41+$44.5M

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+3.8%
SEMICONDUCTORS & RELATED DEVICES
+3.3%
NATIONAL COMMERCIAL BANKS
+3.2%
ELECTRONIC COMPUTERS
+2.6%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+2.5%