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About
Sydney Cross is a Senior Associate, Wealth Management at Choreo, based in Charlotte, NC, where she leverages over five years of experience in financial services to support high-net-worth individuals and families. In her current role, she focuses on comprehensive wealth management, including investment planning, retirement strategies, financial goal setting, and tax-efficient solutions, working closely with Choreo’s Investment Strategy Group to present tailored investment opportunities to clients.
Her sector expertise includes personal wealth management, with particular attention to financial and tax planning for middle-market business owners and individuals seeking multi-generational asset growth. Sydney’s background includes serving as a Paraplanner at LifeWorth Financial, where she honed her skills in portfolio construction, financial analysis, and customized client planning from 2021 to 2024, as well as early experience in client service roles during her tenure at the University of North Carolina at Charlotte.
Sydney holds a Bachelor of Science in Business Administration with a focus in Finance and Financial Management Services from the University of North Carolina at Charlotte, equipping her with a strong foundation in investment management and client advisory. She is recognized for her contributions to developing personalized, research-backed investment solutions and providing exceptional financial guidance within the wealth management sector.
Career History
| Organization | Role | Date Range | Details |
|---|---|---|---|
| Choreo | Senior Associate | Feb 2024 to Present | — |
| LifeWorth Financial | Paraplanner | May 2021 to Jan 2024 | — |
| University of North Carolina at Charlotte | Front Desk Assistant | Dec 2016 to May 2019 | — |
| University of North Carolina at Charlotte | Orientation Counselor | Jan 2017 to Jan 2018 | — |
| ROCKIN' JUMP | Party Host | Apr 2015 to Jan 2017 | — |
| LifeWorth Financial | Operational Specialist | Nov 2020 to May 2021 | — |
| Vanguard | Client Services Representative | Jul 2019 to Nov 2020 | — |
| University of North Carolina at Charlotte | Teaching Internship | Jul 2018 to Dec 2018 | — |
| Fuse | Campus Collective Brand Ambassador | Sep 2018 to Nov 2018 | — |
Education
University of North Carolina at Charlotte
Bachelor of Science in Business Administration, Finance, Finance and Financial Management Services
2015 — 2019
Gaithersburg High School
2011 — 2015
Others at Choreo, LLC (16)
| Name | Role | Location |
|---|---|---|
| Associate | Petaluma, CA , United States | |
B Brandon Baker | Associate | VA , United States |
E Ehsan Faraz | Senior Associate | CA , United States |
| Associate | Fort Collins, CO , United States | |
| Senior Associate | Mount Airy, MD , United States | |
| Senior Associate | Reno, NV , United States | |
| Senior Associate | Norman, OK , United States | |
R Roberta Counley | Senior Associate | Rockford, IL , United States |
R Roxanne McNamer | Senior Associate | Saint Paul, MN , United States |
| Senior Associate | United States |
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| Name | Role | Fund | Location |
|---|---|---|---|
| VP, Senior Trading Specialist | Geowealth Management, LLC | Chicago, IL , United States | |
| Chief Investment Officer | Geowealth Management, LLC | Stamford, CT , United States |