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Etf Portfolio Partners, Inc.

CIK:0001635342
Investment Adviser
$369M AUM
67 holdings
Overland Park, KS, United States
Founded:2004
6 employees
Latest filing:Sep 30, 2025

ETF Portfolio Partners, Inc. is a privately held Registered Investment Adviser based in Overland Park, Kansas, founded in February 2004. The firm provides investment advisory services to individuals, high net-worth individuals, pension and profit-sharing plans, charitable organizations, corporations, trusts, and estates, managing model portfolios of exchange-traded funds (ETFs) and cash equivalents. As of 2025, the firm employs approximately 6 people and serves a diverse client base seeking customized, risk-managed portfolio solutions.

Investment Strategy

ETF Portfolio Partners manages globally diversified, balanced portfolios primarily comprised of stock and bond exchange-traded funds and cash equivalents, tailored to each client's investment objectives, risk tolerance, and time horizon. The firm’s philosophy emphasizes broad diversification, prudent asset allocation, and risk management. They invest as long-term holders rather than traders, aiming to minimize costs and maximize after-tax returns for clients. Tax consequences and market risks are continually discussed with clients, and allocations are adjusted as client objectives change. The strategy avoids leverage, seeks to control volatility, and focuses on maintaining diversified exposure across various asset classes to improve the probability of positive long-term returns while reducing idiosyncratic risks.

Top Buys
V
VTIVanguard Total Stock Market ETF
+$2.6M
M
MGVVanguard Meg Cap Value ETF
+$1.2M
A
AGGiShares Core US Aggregate Bond
+$1.2M
F
FBNDFidelity Total Bond ETF
+$1.2M
V
VBVanguard Small-Cap ETF
+$946.8K
Top Sells
K
KOCoca Cola Co
-$205.1K
C
CMCSAComcast Corp CL A
-$200.8K
M
MGKVanguard Mega Cap Growth
-$165.7K
O
ODFLOld Dominion Freight Line Inc Ordinary Shares
-$44.9K
T
TXNTexas Instruments
-$42.2K

Top Holdings

V
VTIVanguard Total Stock Market ETF
+18.4%$69.3M
M
MGKVanguard Mega Cap Growth
+9.2%$34.7M
A
AGGiShares Core US Aggregate Bond
+8.2%$30.7M
M
MGVVanguard Meg Cap Value ETF
+6.3%$23.5M
B
BLVVanguard Long-Term Bond ETF
+4.8%$18.1M

Equity Positions (67)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VTI
Vanguard Total Stock Market ETF18.45%$69.3M211,315$147.04$328.17+$2.6M
M
MGK
Vanguard Mega Cap Growth9.23%$34.7M86,165$230.64$402.42-$165.7K
A
AGG
iShares Core US Aggregate Bond8.17%$30.7M306,143$107.43$100.25+$1.2M
M
MGV
Vanguard Meg Cap Value ETF6.26%$23.5M170,704$110.65$137.74+$1.2M
B
BLV
Vanguard Long-Term Bond ETF4.82%$18.1M255,880$72.76$70.85+$918.9K

Industry Allocation

ELECTRONIC COMPUTERS
+0.8%
SERVICES-PREPACKAGED SOFTWARE
+0.3%
SEARCH, DETECTION, NAVIGATION, GUIDANCE, AERONAUTICAL SYS
+0.2%
SEMICONDUCTORS & RELATED DEVICES
+0.2%
FINANCE SERVICES
+0.1%