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Generation Capital Management LLC
Generation Capital Management LLC is an independent, fee-only SEC-registered investment advisor based in Pittsford, New York (Rochester area), founded in 2003. The firm offers investment management and financial planning services to individuals (including high net worth), pension plans, charitable organizations, and public sector entities. With a team of six employees, half of whom are investment professionals, Generation Capital Management focuses on providing fiduciary advice tailored to clients' unique financial needs and objectives.
Investment Strategy
Generation Capital Management employs a data-driven, risk-aware approach to investment management focused on optimizing clients' financial outcomes. The firm acts as a fee-only fiduciary, ensuring unbiased, conflict-free recommendations. Investment solutions prioritize both optimal financial outcomes and clients’ personal circumstances, balancing quantitative analysis with the emotional and historical context of clients' financial lives. The portfolio typically includes large-cap equities, ETFs, and diversified asset allocations, and the firm offers retirement plan advisory services for institutions while focusing on long-term value and financial literacy.
Latest 13F Filing Activity
Generation Capital Management LLC filed their most recent 13F report on Jun 30, 2025 disclosing 76 equity positions with a total 13F market value of $126M. The fund increased holdings in Nike Inc., J P Morgan Exchange Traded F, Ishares TR among other positions. Generation Capital Management LLC reduced exposure to Proshares TR, Goldman Sachs Physical Gold, Ishares Gold TR among others.
Top Holdings
Equity Positions (76)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
T TBIL | RBB FD INC | 10.62% | $13.4M | 268,531 | $49.88 | $50.00 | +$1.0M |
T TFLO | ISHARES TR | 6.20% | $7.8M | 154,616 | $50.50 | $50.65 | +$505.0K |
J JAAA | JANUS DETROIT STR TR | 6.06% | $7.7M | 150,901 | $50.71 | $50.75 | +$600.1K |
V VOO | VANGUARD INDEX FDS | 4.22% | $5.3M | 9,391 | $537.71 | $568.03 | +$558.1K |
A AAPL | APPLE INC | 3.92% | $5.0M | 24,130 | $250.05 | $205.17 | -$429.2K |
Industry Allocation
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