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About
Fede Ordóñez is a Partner at WMS Partners, now HB Family Office, based in Tacoma, WA, where he leads wealth management strategies for high-net-worth individuals and families. In his current role, he is responsible for advising clients on comprehensive financial planning, investment strategy, and legacy management, focusing on multi-generational family offices and private client services.
He specializes in structuring investment portfolios across equities, fixed income, and alternative assets, with particular attention to private markets and tax-efficient wealth transfer strategies. Fede brings extensive experience in portfolio construction and asset allocation for clients in diverse sectors, including technology entrepreneurs, closely held business owners, and legacy family enterprises.
Prior to joining HB Family Office, Fede held senior advisory positions at Heritage Financial Consultants and Homrich Berg, demonstrating a strong record in client development and holistic planning. He holds a Master's degree in Financial Planning and Services from the University of Wisconsin-Madison and a Bachelor of Business in Finance from Singapore Management University, reflecting his expertise in advanced financial modeling, investment management, and regulatory compliance.
Career History
| Organization | Role | Date Range | Details |
|---|---|---|---|
| WMS Partners is now HB Family Office | Partner | Jan 2021 to Present | Lead a multidisciplinary team serving UHNW families and family offices. Oversee investment strategy, estate planning, risk management, and philanthropy. Drive firm growth through client acquisition an... |
| Heritage Financial Consultants LLC | Senior Wealth Manager | Sep 2015 to Jan 2020 | Led comprehensive financial planning for UHNW families, focusing on legacy structuring, tax efficiency, and trust solutions. |
| Homrich Berg | Financial Advisor | Jan 2012 to Nov 2015 | Managed HNW client relationships, providing tailored investment, retirement, and estate planning strategies. |
| Annex Wealth Management | Associate Financial Advisor | Jan 2009 to Dec 2011 | Assisted in constructing asset allocation strategies and delivering insurance and financial planning solutions to emerging clients. |
| Annex Wealth Management | Client Associate | Jan 2007 to Dec 2008 | Supported senior advisors in client meetings, portfolio reviews, and financial reporting preparations. |
Education
University of Wisconsin-Madison
Master's degree, Financial Planning and Services
2005 — 2007
Singapore Management University
Bachelor of Business, Finance Major
2001 — 2005
Others at HB Wealth Management, LLC (23)
| Name | Role | Location |
|---|---|---|
D David Citron | CIO | Baltimore, MD , United States |
| Principal | Atlanta, GA , United States | |
| Principal | Tampa, FL , United States | |
J Josh Rowe | Principal | Baltimore, MD , United States |
K Kerstin Wiles | Senior Associate | Suwanee, GA , United States |
| Senior Associate | Alpharetta, GA , United States | |
N Noreen Frost | Partner, Portfolio Manager | Towson, MD , United States |
| Senior Trader and Associate Portfolio Manager | Towson, MD , United States | |
| Partner | Denver, CO , United States | |
| Partner | Cockeysville, MD , United States |
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