You're signed outSign in or to get full access.
Herold Advisors, Inc.
Herold Advisors, Inc., founded in 1975 and headquartered in New York, NY, is a wealth management boutique that provides discretionary and personalized investment advisory and financial planning services for high net worth individuals, families, and institutions. As a subsidiary of a family-owned group, it forms part of Herold & Lantern Investments, serving both retail and institutional clients through a team of over 60 professionals in multiple offices across the United States. The firm is known for its expertise in fixed income securities and customized wealth management solutions.
Investment Strategy
Herold Advisors, Inc. employs a personalized approach to wealth management and asset allocation, combining in-depth risk assessment, client profiling, and evaluation of income requirements and investment objectives. The firm specializes in bond investing, offering custom fixed income portfolios including corporate, government, municipal, and mortgage-backed securities, while also managing equities, ETFs, and mutual funds. Portfolios are tailored to each client's time horizon, risk tolerance, tax circumstances, and life goals, leveraging a thoughtful, client-centric process based around the pillars of dedication, accountability, proactivity, and responsibility.
Latest 13F Filing Activity
Herold Advisors, Inc. filed their most recent 13F report on Jun 30, 2025 disclosing 310 equity positions with a total 13F market value of $477M. The fund increased holdings in SPDR Series Trust, Capital Group Dividend Value, Nvidia Corporation among other positions. Herold Advisors, Inc. reduced exposure to Apple Inc., Pacer FDS TR, Abbvie Inc. among others.
Top Holdings
Equity Positions (310)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
A AAPL | APPLE INC | 4.09% | $19.5M | 95,045 | $147.43 | $205.17 | -$2.6M |
M MSFT | MICROSOFT CORP | 3.39% | $16.2M | 32,554 | $277.15 | $497.41 | +$2.0M |
A AVUS | AMERICAN CENTY ETF TR | 3.36% | $16.0M | 159,120 | $81.64 | $100.82 | +$1.4M |
N NVDA | NVIDIA CORPORATION | 3.06% | $14.6M | 92,374 | $21.94 | $157.99 | +$2.2M |
V V | VISA INC | 1.83% | $8.7M | 24,613 | $221.08 | $355.05 | -$227.1K |
Industry Allocation
Investment Team (4)
| Name | Role | Location | |
|---|---|---|---|
 | Senior Vice President and Investments - Lantern Investments | Melville, NY , United States | |
D Diego Lopez | institutional trader | New York, NY , United States | |
J Jonathan Heimowitz | Senior Vice President-Investments | Woodmere, NY , United States | |
F Francis Horneff | Vice President - Investments | New York, NY , United States |
Ask Fintool AI Agent
Get instant answers from SEC filings, earnings calls & more