Sign in

Investment Advisory Services Inc. /tx /adv

CIK:0000925953
Investment Adviser
$318M AUM
126 holdings
Houston, TX, US
Founded:1994
8 employees
Latest filing:Sep 30, 2025

Investment Advisory Services Inc /TX /ADV is a registered investment adviser headquartered in Houston, Texas. The firm provides customized financial planning and investment advisory services primarily to individuals, trusts, estates, charitable organizations, pension/profit-sharing plans, corporations, business entities, and government entities. Founded in the 1990s, it is focused on meeting clients' financial goals by tailoring portfolios to each client's specific needs and objectives and serves a broad array of retail and institutional clients. The firm manages both discretionary and non-discretionary assets through a team of Investment Adviser Representatives and is regulated by the SEC.

Investment Strategy

Investment Advisory Services Inc /TX /ADV offers personalized portfolio management, aligning each client’s assets with their risk tolerance, time horizon, and liquidity needs. The firm allocates across mutual funds, ETFs, and individual equity securities and makes extensive use of Turnkey Asset Management Platforms (TAMPs) for efficient implementation. Strategies are further customized by Investment Adviser Representatives to meet unique client circumstances, with flexibility to impose reasonable restrictions. For held-away assets (insurance/annuities, 529 plans, retirement plan assets), advisory services are limited in scope. Portfolio management fees are asset-based and tiered.

Top Buys
Q
QQQINVESCO QQQ TR
+$3.1M
V
VIGVANGUARD SPECIALIZED FUNDS
+$2.3M
A
AAPLAPPLE INC
+$2.2M
F
FDVVFIDELITY COVINGTON TRUST
+$2.0M
F
FFLGFIDELITY COVINGTON TRUST
+$1.3M
Top Sells
S
SCHDSCHWAB STRATEGIC TR
-$1.3M
S
SPYSPDR S&P 500 ETF TR
-$401.8K
S
SYKSTRYKER CORPORATION
-$309.7K
K
KOCOCA COLA CO
-$305.8K
V
VVISA INC
-$286.5K

Top Holdings

V
VIGVANGUARD SPECIALIZED FUNDS
+10.9%$34.7M
Q
QQQINVESCO QQQ TR
+10.0%$31.8M
M
MSFTMICROSOFT CORP
+6.3%$19.9M
J
JEPIJ P MORGAN EXCHANGE TRADED F
+5.5%$17.5M
A
AAPLAPPLE INC
+3.9%$12.3M

Equity Positions (125)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VIG
VANGUARD SPECIALIZED FUNDS10.93%$34.7M160,822$161.69$215.79+$2.3M
Q
QQQ
INVESCO QQQ TR10.03%$31.8M53,015$335.53$600.37+$3.1M
M
MSFT
MICROSOFT CORP6.26%$19.9M38,344$270.93$517.95+$643.3K
J
JEPI
J P MORGAN EXCHANGE TRADED F5.52%$17.5M306,886$55.60$57.10+$959.7K
A
AAPL
APPLE INC3.86%$12.3M48,126$141.44$254.63+$2.2M

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+6.4%
PHARMACEUTICAL PREPARATIONS
+4.9%
RETAIL-VARIETY STORES
+4.1%
ELECTRONIC COMPUTERS
+3.9%
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
+3.1%