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Pekin Hardy Strauss, Inc.

CIK:0001020317
Investment Adviser
$950M AUM
360 holdings
Chicago, IL, United States
Founded:1990
20 employees
Latest filing:Jun 30, 2025

Pekin Hardy Strauss, Inc. is an employee-owned, SEC-registered investment adviser and wealth management firm based in Chicago, Illinois, founded in 1990. The firm serves high net worth individuals, family offices, foundations, endowments, retirement plans, and investment consultants across the United States. It is recognized as a Certified B Corporation, reflecting its commitment to social and environmental values. Pekin Hardy Strauss provides highly personalized financial planning and investment management services, and is known for its value investing approach and long-term, contrarian strategies. The firm is employee-owned, employs a team of experienced advisors and research analysts, and puts strong emphasis on fiduciary duty and integrity. As of recent reports, Pekin Hardy manages approximately $950 million in client assets and has served clients for over three decades.

Investment Strategy

Pekin Hardy Strauss employs a disciplined, Warren Buffett-style value investing approach, focusing on making long-term, contrarian investments in high-quality, undervalued companies. The firm uses in-depth, proprietary fundamental research to identify investment opportunities. Investment portfolios are tailored to individual client needs, goals, risk tolerance, and personal values—including social and environmental considerations through institutional ESG (Environmental, Social, and Governance) strategies. The firm avoids third-party fund fees when possible by making direct investments in individual stocks and bonds and has a strong fiduciary commitment to acting in clients' best interests.

Top Buys
P
PHYSSPROTT PHYSICAL GOLD TR
+$7.6M
L
LULULULULEMON ATHLETICA INC
+$6.5M
D
DEAEASTERLY GOVT PPTYS INC
+$5.2M
I
IBITISHARES BITCOIN TRUST ETF
+$5.1M
E
EWYISHARES INC
+$4.1M
Top Sells
B
BABAALIBABA GROUP HLDG LTD
-$10.1M
E
ELLAUDER ESTEE COS INC
-$7.2M
K
KWEBKRANESHARES TRUST
-$6.2M
M
MPMP MATERIALS CORP
-$4.9M
S
SONYSONY GROUP CORP
-$4.5M

Top Holdings

P
PHYSSPROTT PHYSICAL GOLD TR
+12.4%$109.3M
B
BRK-BBERKSHIRE HATHAWAY INC DEL
+2.3%$19.9M
C
CCJCAMECO CORP
+1.9%$17.1M
C
CEFSPROTT PHYSICAL GOLD & SILVE
+1.6%$13.9M
M
MTBASIMPLIFY EXCHANGE TRADED FUN
+1.6%$13.7M

Equity Positions (354)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
P
PHYS
SPROTT PHYSICAL GOLD TR12.43%$109.3M4,310,858$12.89$25.35+$7.6M
B
BRK-B
BERKSHIRE HATHAWAY INC DEL2.26%$19.9M40,884$156.94$485.77-$4.1M
C
CCJ
CAMECO CORP1.95%$17.1M230,510$23.60$74.23+$3.2M
C
CEF
SPROTT PHYSICAL GOLD & SILVE1.58%$13.9M460,892$16.97$30.10+$1.3M
M
MTBA
SIMPLIFY EXCHANGE TRADED FUN1.56%$13.7M274,063$50.74$50.09+$2.8M

Options Positions (1)

TickerSecurityActionTypeNotional ValueContractsUnderlying PricePremium PaidChange (Contracts)Change (Value)
L
LLY
ELI LILLY & COBought
Call
$1.9M25$779.53$822.20+2+$49.2K

Industry Allocation

COMMODITY CONTRACTS BROKERS & DEALERS
+21.5%
CRUDE PETROLEUM & NATURAL GAS
+3.5%
GOLD AND SILVER ORES
+3.0%
PETROLEUM REFINING
+2.8%
REAL ESTATE INVESTMENT TRUSTS
+2.8%