STURM RUGER & CO (RGR) Company Report

Guns.com achieved 16% growth in annual sales in 2025, marking its biggest year yet and continuing a trend of double-digit sales growth every year since its 2018 launch.
The company attracted over one million new consumers in 2025, contributing to its largest year in customer growth and firearm transactions.
A strong Q4 2025 saw the launch of its auction platform and expansion of suppressor sales, leading to a collective sales increase of over 47% for more than 1,100 retail stores on its marketplace compared to Q4 2024.
Guns.com more than doubled its manufacturer partnerships in 2025, including a 60% increase in "Buy Now" partners, and expanded its network to over 2,000 local FFL dealers nationwide.

Jan 19, 2026, 12:00 PM

Press Release

Sturm, Ruger & Company, Inc. Reports Q3 2025 Financial Results Amidst Challenging Market

RGR

Earnings

Product Launch

Demand Weakening

Sturm, Ruger & Company, Inc. reported net sales of $126.8 million and diluted earnings of $0.10 per share for Q3 2025, compared to net sales of $122.3 million and diluted earnings of $0.28 per share in Q3 2024.
The company incurred a pretax loss of $2.1 million in Q3 2025, primarily due to $1.9 million in acquisition and operating costs for the new Hebron, Kentucky facility. A $3 million increase to the year-to-date income tax benefit significantly impacted Q3 net income, without which EPS would have been a loss of $0.09 per share.
Despite a challenging firearms market, which is down 10% to 15% this year, the company achieved year-over-year sales growth, with new product sales contributing $41 million or 34% of net firearms sales in Q3.
Ruger maintained a strong balance sheet with $81 million in cash and short-term investments and no debt as of September 27, 2025. The company returned $13 million to shareholders in Q3 2025 through $3 million in dividends and $10 million in share repurchases.

Nov 7, 2025, 8:02 PM

8-K

Ruger Reports Q3 2025 Financial Results and Strategic Initiatives

RGR

Earnings

Product Launch

Share Buyback

Ruger reported Q3 2025 net sales of $126.8 million and diluted earnings of $0.10 per share, compared to $122.3 million and $0.28 per share in Q3 2024, respectively.
The company incurred a pre-tax loss of $2.1 million in Q3 2025, primarily due to $1.9 million in acquisition and operating costs for the new Hebron, Kentucky facility. A $3 million increase to the year-to-date income tax benefit increased Q3 net income by $0.19 per share.
For the first nine months of 2025, net sales were $395 million, and the company reported an adjusted diluted EPS of $0.65 per share.
Ruger returned $13 million to shareholders in Q3 2025, consisting of $3 million in dividends and $10 million from repurchasing 288,000 shares of common stock.
New product sales, including the ARX-M pistol and second-generation Ruger American rifle, accounted for $41 million, or 34% of net firearm sales for the quarter. The company is also reintroducing the Glenfield Firearms brand and the Ruger Red Label Shotgun.

Nov 6, 2025, 2:00 PM

Transcript

Sturm, Ruger & Co., Inc. Reports Q3 2025 Financial Results with Increased Sales and Strategic Investments

RGR

Earnings

Product Launch

New Projects/Investments

Sturm, Ruger & Co., Inc. reported net sales of $126.8 million for Q3 2025, an increase from $122.3 million in Q3 2024, but diluted earnings per share decreased to $0.10 from $0.28 in the prior year period.
The company incurred a pre-tax loss of $2.1 million in Q3 2025, primarily driven by $1.9 million in acquisition and operating costs at the new Hebron, Kentucky facility, increased material and technology costs, and higher sales promotional expenses.
New product sales accounted for $41 million, or 34%, of net firearm sales in Q3 2025, with the company actively expanding product lines, including the reintroduction of the Glenfield Firearms brand and the classic Ruger Red Label Shotgun.
As of September 27, 2025, Ruger maintained a strong financial position with $81 million in cash and short-term investments, a current ratio of 3.5 to 1, and no debt, while returning $13 million to shareholders in Q3 2025 through dividends and share repurchases.

Nov 6, 2025, 2:00 PM

Transcript

Ruger Reports Q3 2025 Financial Results with Sales Growth and Strategic Operational Progress

RGR

Earnings

Share Buyback

New Projects/Investments

Ruger reported net sales of $126.8 million for Q3 2025, an increase from $122.3 million in Q3 2024, achieving year-over-year sales growth despite a roughly 4% decline in NICS checks year-to-date versus 2024.
Diluted earnings for Q3 2025 were $0.10 per share, significantly impacted by a $3 million increase to the year-to-date income tax benefit, which added $0.19 per share to net income; without this, EPS would have been a loss of $0.09 per share.
The company maintained a strong financial position with $81 million in cash and short-term investments, a current ratio of 3.5 to 1, and no debt as of September 27, 2025.
Ruger returned $13 million to shareholders in Q3 2025 through $3 million in dividends and $10 million in share repurchases of 288,000 shares at an average cost of $34.33 per share.
Operational initiatives included $1.9 million in acquisition and operating costs for the new Hebron, Kentucky facility, which is on track for production by year-end, and new product sales accounted for $41 million, or 34% of net firearm sales for the quarter.

Nov 6, 2025, 2:00 PM

Transcript

Sturm, Ruger & Company, Inc. Reports Third Quarter 2025 Results

RGR

Earnings

Dividends

Share Buyback

Sturm, Ruger & Company, Inc. reported net sales of $126.8 million and diluted earnings of $0.10 per share for the third quarter of 2025. This diluted EPS included a $0.19 per share increase from a revised income tax benefit; without this benefit, the company's EPS would have been a loss of $0.09 per share. In the corresponding period of 2024, net sales were $122.3 million and diluted earnings were $0.28 per share.
For the nine months ended September 27, 2025, net sales were $395.0 million and the company reported a loss of $0.48 per share. On an adjusted basis, excluding non-recurring expenses from product rationalization, SKU reduction, and organizational realignment, diluted earnings for the nine months were $0.65 per share.
The company generated $12.9 million in cash from operations during the third quarter of 2025 and $38.8 million for the nine months of 2025.
Sturm, Ruger & Company, Inc. returned $35.6 million to shareholders in the first nine months of 2025, comprising $9.5 million in quarterly dividends and $26.1 million through the repurchase of 730,665 shares of common stock. The Board of Directors also declared a quarterly dividend of $0.04 per share for the third quarter.

Nov 5, 2025, 10:05 PM

Press Release

Sturm, Ruger & Company, Inc. Reports Q3 2025 Results

RGR

Earnings

Dividends

New Projects/Investments

Sturm, Ruger & Company, Inc. reported net sales of $126.8 million and diluted earnings of $0.10 per share for the third quarter of 2025. This compares to net sales of $122.3 million and diluted earnings of $0.28 per share for the corresponding period in 2024.
For the nine months ended September 27, 2025, net sales were $395.0 million and the company recorded a diluted loss of $0.48 per share.
The company generated $12.9 million in cash from operations during Q3 2025 and returned $12.5 million to shareholders , including a declared quarterly dividend of $0.04 per share.
New product sales, including the RXM pistol and Marlin lever-action rifles, accounted for $40.6 million, or 33.7% of firearm sales, in Q3 2025.

Nov 5, 2025, 10:03 PM

8-K

Sturm Ruger Adopts Stockholder Rights Plan Amid Beretta's 9% Stake

RGR

M&A

Takeover Bid

Sturm, Ruger & Company adopted a limited-duration stockholder rights plan, effective October 14, 2025, in response to Beretta Holding S.A.'s accumulation of a 9% stake in the company.
The plan aims to prevent Beretta from gaining control without fairly compensating other stockholders or allowing the board sufficient time to evaluate strategic options.
If an entity acquires 10% or more of outstanding shares, the plan triggers, allowing other stockholders to purchase shares at a 50% discount to the market price or receive one share of common stock for each right.
Beretta initially disclosed a 7.7% stake and has since refused to enter into confidentiality and standstill agreements to facilitate discussions with Ruger.

Oct 14, 2025, 11:03 PM

Morningstar

Sturm, Ruger & Company Adopts Limited Duration Stockholder Rights Plan

RGR

Takeover Bid

M&A

Sturm, Ruger & Company, Inc. (RGR) adopted a limited-duration stockholder rights plan on October 14, 2025, which is set to expire on October 13, 2026.
The plan was implemented in response to Beretta Holding S.A.'s accumulation of a significant economic interest in Ruger, reaching 9.0% ownership by October 2, 2025, and its stated intention to discuss "potential areas of operational and strategic collaborations".
The Rights Plan aims to protect the value of all stockholders' investments by ensuring fair and equal treatment and reducing the likelihood of Beretta gaining control through open market accumulation or coercive tactics without appropriate compensation.
The rights generally become exercisable if any person or group acquires 10.0% or more of the Company's outstanding common stock, with passive institutional investors being exempted.

Oct 14, 2025, 9:16 PM

8-K

Sturm, Ruger & Company Adopts Stockholder Rights Plan

RGR

M&A

Takeover Bid

Sturm, Ruger & Company's Board of Directors adopted a limited-duration stockholder rights plan effective October 14, 2025, which will expire on October 13, 2026.
This plan was implemented in response to Beretta Holding S.A. accumulating a significant economic interest in Ruger's common stock, reaching 9.0% by October 2, 2025, and refusing to engage in discussions or sign a standstill agreement.
The Rights Plan is intended to ensure the Board can perform its fiduciary duties, provide fair and equal treatment to all stockholders, and prevent Beretta from gaining control without appropriately compensating stockholders.
Under the plan, rights become exercisable if any person or group acquires 10.0% or more of the Company's outstanding common stock, allowing other rights holders to acquire shares at a 50% discount to the then-current market price.