Lincoln Kong

Xueqing Zhang

Thomas Chong

Kewei Chen

Vicky Wei

Yi Jing Wei

Cici Cheng

Steven Qu

- **Zhihu Inc.** debuted its **Yanyan Story** platform at the Frankfurt Book Fair, marking a significant step in the **international expansion of Chinese short-form online literature**.  **[1835724_f6eca0b8a39b4c4d95737598261f27ff_0]** 
- **Yanyan Story** is a key driver for Zhihu's **13.2 million paid subscribers** and has licensed **over 100 works** for publication and translation into multiple languages.  **[1835724_f6eca0b8a39b4c4d95737598261f27ff_0]** 
- In **Q2 2025**, Zhihu's **revenue from IP licensing grew in triple digits** year-over-year and sequentially, with more than **100 Yanyan Story IP titles** licensed for adaptation.  **[1835724_f6eca0b8a39b4c4d95737598261f27ff_0]**

Zhihu (ZH)