Will Bond

Will Bond is the Senior Trading Manager and a principal at Greenwood Capital in Greenwood, SC, where he oversees the firm’s trading operations, systems, and personnel. As a key leader, he has shaped Greenwood Capital’s process for trading execution and operational excellence over his 23-year tenure, supporting institutional and private client portfolios and enhancing firm-wide trading platforms.

Bond specializes in trading and risk management across multiple asset classes, including equities, fixed income, ETFs, and alternatives, reflecting the firm’s active, top-down investment approach and commitment to disciplined asset selection. His direct responsibilities involve managing trade allocations and strategy implementation for both wealth management and institutional clients, with a focus on efficiency and best-in-class execution.

Prior to his current appointment in 2019, Bond served as Trading Operations Manager and as Trading Liaison & Assistant Portfolio Manager within the firm, underscoring his deep expertise in operational systems and portfolio support. He holds a BS in Business Administration with an emphasis in Economics/Finance from Lander University, and his technical proficiency is complemented by considerable leadership within Greenwood Capital, including contributing to its ongoing evolution as an employee-owned, independent investment management firm.