Shufro Rose & Co. LLC
Shufro Rose & Co. LLC is a private wealth management and investment advisory firm based in New York, NY, founded in 1938. With over 85 years of experience, the firm specializes in wealth management, financial planning, estate planning, tax planning, and retirement planning services. Shufro Rose serves a diverse client base, including multiple generations of families and individuals seeking customized financial solutions. Their mission focuses on highly personalized advice, long-term financial planning, and proactive, holistic service. The firm employs experienced wealth managers, financial advisors, planners, and operations professionals. Employee count estimations range up to 50.
Investment Strategy
Shufro Rose & Co. takes a holistic, research-driven approach to wealth management. Portfolio construction is based on strategic asset allocation tailored to each client's values, objectives, and risk tolerance. The firm emphasizes patience and discipline, only committing capital when attractive investment opportunities are identified. High-quality investments are selected to balance growth and preservation of wealth, and financial plans are revisited and adjusted proactively to address changing needs and market conditions. The firm avoids unnecessary risk and prioritizes clients' long-term goals, serving as a trusted financial ally during significant life events and transitions.
Latest 13F Filing Activity
Shufro Rose & Co. LLC filed their most recent 13F report on Jun 30, 2025 disclosing 302 equity positions and 4 options positions with a total 13F market value of $1B. The fund increased holdings in Willscot HLDGS Corp., Starbucks Corp., Nutrien LTD among other positions. Shufro Rose & Co. LLC reduced exposure to Nvidia Corporation, Berkshire Hathaway Inc. Del, Alps Etf TR among others.
Top Holdings
Equity Positions (302)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
S SMTH | ALPS ETF TR | 9.32% | $116.0M | 4,480,300 | $25.74 | $25.85 | -$1.6M |
I IBDU | ISHARES TR | 6.58% | $81.9M | 3,540,014 | $23.13 | $23.33 | -$1.2M |
I IVV | ISHARES TR | 4.52% | $56.3M | 100,153 | $560.15 | $620.90 | -$1.6M |
D DCRE | DOUBLELINE ETF TRUST | 3.52% | $43.7M | 843,367 | $51.47 | $52.03 | -$621.3K |
G GLW | CORNING INC | 3.34% | $41.6M | 907,714 | $14.80 | $52.59 | -$529.0K |
Options Positions (4)
| Ticker | Security | Action | Type | Notional Value | Contracts | Underlying Price | Premium Paid | Change (Contracts) | Change (Value) |
|---|---|---|---|---|---|---|---|---|---|
N NVDA | NVIDIA CORPORATION | Bought | Put | $6.5M | 598 | $157.99 | $157.99 | +598 | +$6.5M |
R REGN | REGENERON PHARMACEUTICALS | Bought | Put | $1.6M | 25 | $525.00 | $525.00 | +25 | +$1.6M |
P PANW | PALO ALTO NETWORKS INC | New | Call | $341.3K | 20 | $204.64 | $204.64 | +20 | +$341.3K |
A AAPL | APPLE INC | New | Put | $222.1K | 10 | $205.17 | $205.17 | +10 | +$222.1K |
Industry Allocation
Investment Team (1)
| Name | Role | Location | |
|---|---|---|---|
 | Vice President, Investment Solutions | New York, NY , United States |