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Shufro Rose & Co. LLC

CIK:0000908195
Asset Manager
$1B AUM
311 holdings
New York, NY, United States
Founded:1938
40 employees
Latest filing:Jun 30, 2025

Shufro Rose & Co. LLC is a private wealth management and investment advisory firm based in New York, NY, founded in 1938. With over 85 years of experience, the firm specializes in wealth management, financial planning, estate planning, tax planning, and retirement planning services. Shufro Rose serves a diverse client base, including multiple generations of families and individuals seeking customized financial solutions. Their mission focuses on highly personalized advice, long-term financial planning, and proactive, holistic service. The firm employs experienced wealth managers, financial advisors, planners, and operations professionals. Employee count estimations range up to 50.

Investment Strategy

Shufro Rose & Co. takes a holistic, research-driven approach to wealth management. Portfolio construction is based on strategic asset allocation tailored to each client's values, objectives, and risk tolerance. The firm emphasizes patience and discipline, only committing capital when attractive investment opportunities are identified. High-quality investments are selected to balance growth and preservation of wealth, and financial plans are revisited and adjusted proactively to address changing needs and market conditions. The firm avoids unnecessary risk and prioritizes clients' long-term goals, serving as a trusted financial ally during significant life events and transitions.

Top Buys
W
WSCWILLSCOT HLDGS CORP
+$285.8K
S
SBUXSTARBUCKS CORP
+$284.5K
N
NTRNUTRIEN LTD
+$110.7K
N
NYTNEW YORK TIMES CO
-$0
V
VRSKVERISK ANALYTICS INC
-$0
Top Sells
N
NVDANVIDIA CORPORATION
-$6.7M
B
BRK-BBERKSHIRE HATHAWAY INC DEL
-$1.9M
S
SMTHALPS ETF TR
-$1.6M
R
REGNREGENERON PHARMACEUTICALS
-$1.6M
I
IVVISHARES TR
-$1.6M

Top Holdings

S
SMTHALPS ETF TR
+9.3%$116.0M
I
IBDUISHARES TR
+6.6%$81.9M
I
IVVISHARES TR
+4.5%$56.3M
D
DCREDOUBLELINE ETF TRUST
+3.5%$43.7M
G
GLWCORNING INC
+3.3%$41.6M

Equity Positions (302)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
S
SMTH
ALPS ETF TR9.32%$116.0M4,480,300$25.74$25.85-$1.6M
I
IBDU
ISHARES TR6.58%$81.9M3,540,014$23.13$23.33-$1.2M
I
IVV
ISHARES TR4.52%$56.3M100,153$560.15$620.90-$1.6M
D
DCRE
DOUBLELINE ETF TRUST3.52%$43.7M843,367$51.47$52.03-$621.3K
G
GLW
CORNING INC3.34%$41.6M907,714$14.80$52.59-$529.0K

Options Positions (4)

TickerSecurityActionTypeNotional ValueContractsUnderlying PricePremium PaidChange (Contracts)Change (Value)
N
NVDA
NVIDIA CORPORATIONBought
Put
$6.5M598$157.99$157.99+598+$6.5M
R
REGN
REGENERON PHARMACEUTICALSBought
Put
$1.6M25$525.00$525.00+25+$1.6M
P
PANW
PALO ALTO NETWORKS INCNew
Call
$341.3K20$204.64$204.64+20+$341.3K
A
AAPL
APPLE INCNew
Put
$222.1K10$205.17$205.17+10+$222.1K

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+4.6%
PHARMACEUTICAL PREPARATIONS
+3.9%
DRAWING & INSULATING OF NONFERROUS WIRE
+3.3%
ELECTRONIC COMPUTERS
+3.3%
SEMICONDUCTORS & RELATED DEVICES
+3.1%