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Bullseye Asset Management LLC

CIK:0001513779
Hedge Fund
$207M AUM
65 holdings
Denver, CO, United States
Founded:2011
2 employees
Latest filing:Jun 30, 2025

Bullseye Asset Management LLC is an independent hedge fund manager based in Denver, Colorado. Founded in 2011, the firm manages discretionary investment strategies for institutional clients and pension plans, with a primary focus on long/short equity investing. The firm employs a lean staff of 2 investment professionals serving a small number of pooled vehicles and pension plans. Bullseye Asset Management LLC is registered as an investment adviser with the SEC.

Investment Strategy

Bullseye Asset Management LLC primarily executes a disciplined long/short equity strategy, focusing on identifying mispriced securities through fundamental analysis. The firm manages both pooled investment vehicles and pension/profit-sharing accounts, actively adjusting positions to optimize performance and manage risk. Their portfolio is diversified across sectors, usually holding 60+ public equity positions, and relies on discretionary, research-driven decision making to generate consistent risk-adjusted returns.

Latest 13F Filing Activity

Bullseye Asset Management LLC filed their most recent 13F report on Jun 30, 2025 disclosing 64 equity positions with a total 13F market value of $201M. The fund increased holdings in Acv Auctions Inc. SHS, Fox Factory HLDG Corp. Com, Chart Inds Inc. Com among other positions. Bullseye Asset Management LLC reduced exposure to Guidewire Software Inc. Com, RB Global Inc. Com, Skechers U S A Inc. CL A among others.

Top Buys
A
ACVAACV AUCTIONS INC SHS
+$4.2M
F
FOXFFOX FACTORY HLDG CORP COM
+$4.0M
G
GTLSCHART INDS INC COM
+$3.8M
W
WAYWAYSTAR HOLDING CORP SHS
+$3.2M
W
WINGWINGSTOP INC COM
+$2.0M
Top Sells
G
GWREGUIDEWIRE SOFTWARE INC COM
-$6.6M
R
RBARB GLOBAL INC COM
-$4.1M
S
SKXSKECHERS U S A INC CL A
-$4.1M
C
CTLPCANTALOUPE INC COM
-$3.9M
L
LPLALPL FINL HLDGS INC COM
-$3.6M

Top Holdings

P
PRMBPRIMO BRANDS CORPORATION CLASS A COM SHS
+4.2%$8.4M
H
HLNEHAMILTON LANE INC CL A
+3.8%$7.7M
R
RBARB GLOBAL INC COM
+3.7%$7.3M
N
NCLHNORWEGIAN CRUISE LINE HLDG L SHS
+3.5%$7.1M
Z
ZETAZETA GLOBAL HLDGS CORP SHS
+3.5%$7.1M

Equity Positions (64)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
PRIMO BRANDS CORPORATION CLASS A COM SHS4.21%$8.4M285,258$25.25$29.62-$1.7M
HAMILTON LANE INC CL A3.83%$7.7M54,028$63.70$142.12-$355.0K
RB GLOBAL INC COM3.65%$7.3M68,948$60.00$106.19-$4.1M
NORWEGIAN CRUISE LINE HLDG L SHS3.53%$7.1M348,760$22.67$20.28+$479.0K
ZETA GLOBAL HLDGS CORP SHS3.53%$7.1M456,361$8.84$15.49+$1.3M

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+25.4%
SERVICES-BUSINESS SERVICES, NEC
+17.2%
RETAIL-VARIETY STORES
+4.7%
BEVERAGES
+4.2%
INVESTMENT ADVICE
+3.8%