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Harbor Advisory Corp. /ma/

CIK:0001100710
Investment Adviser
$403M AUM
81 holdings
Portsmouth, NH, United States
Founded:1972
7 employees
Latest filing:Jun 30, 2025

Harbor Advisory Corporation is an independent investment advisory firm founded in 1972 and headquartered in Portsmouth, NH. The firm specializes in tailored wealth management and investment counseling services for high net worth families. Harbor Advisory is known for its personalized approach, long client tenures, and experienced senior advisors. With approximately 7 employees, the firm integrates investment and related wealth management to help clients meet their personal and financial objectives.

Investment Strategy

Harbor Advisory provides discretionary investment management focusing on equity, balanced, and fixed income portfolios. The firm’s investment process is driven by an investment committee comprised of experienced advisors and industry experts, ensuring a global economic perspective and original research inform every decision. In addition to portfolio management, the firm offers comprehensive advice on retirement planning and broader wealth management, always prioritizing clients’ individual goals and risk profiles.

Top Buys
F
FTSLFIRST TR EXCHANGE-TRADED FD
+$7.9M
S
SOXXISHARES TR
+$5.5M
P
PFEPFIZER INC
+$2.9M
M
MSFTMICROSOFT CORP
+$2.5M
A
AMZNAMAZON COM INC
+$1.8M
Top Sells
S
SRLNSSGA ACTIVE ETF TR
-$5.8M
T
TMOTHERMO FISHER SCIENTIFIC INC
-$5.6M
X
XBISPDR SER TR
-$2.4M
H
HYBLSSGA ACTIVE TR
-$2.1M
I
IBBISHARES TR
-$1.5M

Top Holdings

V
VOOVANGUARD INDEX FDS
+6.3%$19.8M
A
AMZNAMAZON COM INC
+4.7%$14.8M
F
FTSLFIRST TR EXCHANGE-TRADED FD
+4.4%$13.8M
V
VGKVANGUARD INTL EQUITY INDEX F
+4.3%$13.4M
G
GOOGLALPHABET INC
+3.9%$12.4M

Equity Positions (81)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
V
VOO
VANGUARD INDEX FDS6.29%$19.8M34,775$311.46$568.03+$1.7M
A
AMZN
AMAZON COM INC4.70%$14.8M67,273$163.65$219.39+$1.8M
F
FTSL
FIRST TR EXCHANGE-TRADED FD4.39%$13.8M300,170$46.01$45.89+$7.9M
V
VGK
VANGUARD INTL EQUITY INDEX F4.27%$13.4M172,802$59.12$77.50+$1.3M
G
GOOGL
ALPHABET INC3.94%$12.4M70,120$66.25$176.23+$1.6M

Industry Allocation

PHARMACEUTICAL PREPARATIONS
+6.5%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+4.8%
RETAIL-CATALOG & MAIL-ORDER HOUSES
+4.7%
FIRE, MARINE & CASUALTY INSURANCE
+3.9%
NATIONAL COMMERCIAL BANKS
+3.2%