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Key Financial Inc.

CIK:0001801720
Investment Adviser
$3B AUM
1,437 holdings
West Chester, PA, United States
Founded:2003
35 employees
Latest filing:Jun 30, 2025

Key Financial, Inc. is an SEC-registered investment adviser headquartered in West Chester, Pennsylvania. Founded by Patricia Brennan, CFP®, the firm offers comprehensive financial planning and wealth management services primarily to individuals and high-net-worth individuals. With approximately 35 employees, Key Financial serves clients across several states and is known for its personalized approach, robust planning resources, and deep client relationships. The firm is led by a team of experienced advisors and is recognized for its focus on holistic financial solutions.

Investment Strategy

Key Financial, Inc. focuses on comprehensive, personalized financial planning and investment management tailored to client-specific goals, risk tolerance, and financial situations. Emphasizing holistic wealth management, the firm integrates portfolio management, retirement planning, tax strategies, and estate considerations. Investments are diversified, often including individual equities, mutual funds, fixed income, and other asset classes deemed appropriate for each client. Key Financial’s strategy also prioritizes transparency, risk management, and ongoing client education, adapting as clients’ lives and market conditions change.

Top Buys
C
CITHE CIGNA GROUP
+$3.6M
M
MSFTMICROSOFT CORP
+$3.5M
S
SLYVSPDR SERIES TRUST
+$2.5M
D
DOLWISDOMTREE TR
+$2.4M
A
AVGOBROADCOM INC
+$2.2M
Top Sells
E
EESWISDOMTREE TR
-$2.5M
A
AAPLAPPLE INC
-$1.3M
C
COWZPACER FDS TR
-$967.9K
U
UNHUNITEDHEALTH GROUP INC
-$881.6K
J
JNJJOHNSON & JOHNSON
-$752.7K

Top Holdings

A
AAPLAPPLE INC
+4.1%$20.3M
D
DOLWISDOMTREE TR
+3.8%$19.1M
D
DNLWISDOMTREE TR
+3.5%$17.4M
S
SLYVSPDR SERIES TRUST
+3.0%$15.0M
M
MSFTMICROSOFT CORP
+2.8%$14.2M

Equity Positions (1,423)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
A
AAPL
APPLE INC4.09%$20.3M99,061$98.16$205.17-$1.3M
D
DOL
WISDOMTREE TR3.85%$19.1M321,079$46.31$59.57+$2.4M
D
DNL
WISDOMTREE TR3.51%$17.4M432,721$34.72$40.27+$2.0M
S
SLYV
SPDR SERIES TRUST3.02%$15.0M187,926$67.39$79.76+$2.5M
M
MSFT
MICROSOFT CORP2.85%$14.2M28,453$202.17$497.41+$3.5M

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+4.3%
ELECTRONIC COMPUTERS
+4.1%
PHARMACEUTICAL PREPARATIONS
+3.1%
SEMICONDUCTORS & RELATED DEVICES
+2.4%
NATIONAL COMMERCIAL BANKS
+2.0%