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Nicolet Advisory Services, LLC
Nicolet Advisory Services, LLC is a registered investment adviser headquartered in Green Bay, Wisconsin. Founded in 2016, it is wholly owned by Nicolet Bankshares, Inc., a publicly traded holding company. The firm provides investment management, financial planning, and consulting services to individuals, retirement plans, and institutional clients. As of 2025, Nicolet Advisory Services has about 70 employees and manages billions in client assets, leveraging the resources and expertise of its parent company to serve clients across the Midwest and beyond.
Investment Strategy
Nicolet Advisory Services employs a client-focused and transparent approach to investing. The firm provides discretionary and non-discretionary asset management, with solutions designed around clients’ financial goals—including retirement planning and wealth management. The investment strategy prioritizes thorough financial planning, risk management, and customized investment portfolios, advising clients on a wide range of financial instruments while prioritizing personal relationships, responsiveness, and acting in the best interest of each client. The firm generally follows mainstream investment analysis and portfolio construction strategies, emphasizing transparency and recommending investments that they would also use themselves.
Latest 13F Filing Activity
Nicolet Advisory Services, LLC filed their most recent 13F report on Jun 30, 2025 disclosing 402 equity positions with a total 13F market value of $1B. The fund increased holdings in SPDR Series Trust, SPDR Series Trust, Microsoft Corp. among other positions. Nicolet Advisory Services, LLC reduced exposure to Berkshire Hathaway Inc. Del, Flexshares TR, Procter and Gamble Co. among others.
Top Holdings
Equity Positions (402)
| Ticker | Security | Weight | Market Value | Shares | Avg Cost | Price | Change (QoQ) |
|---|---|---|---|---|---|---|---|
S SPYV | SPDR SERIES TRUST | 13.89% | $163.2M | 3,131,577 | $32.84 | $52.34 | +$23.0M |
S SPYG | SPDR SERIES TRUST | 12.64% | $148.6M | 1,535,363 | $43.87 | $95.32 | +$34.8M |
I ITOT | ISHARES TR | 3.17% | $37.2M | 274,237 | $74.59 | $135.04 | +$6.3M |
A AVEM | AMERICAN CENTY ETF TR | 2.84% | $33.4M | 487,821 | $59.42 | $68.54 | +$7.8M |
A AAPL | APPLE INC | 2.80% | $32.9M | 162,656 | $117.97 | $205.17 | +$2.6M |
Industry Allocation
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