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PFC Capital Group, Inc.

CIK:0002010374
Investment Adviser
$243M AUM
82 holdings
Los Angeles, CA, US
Founded:1986
10 employees
Latest filing:Jun 30, 2025

PFC Capital Group, Inc., also known as Private Financial Counseling, is a registered investment adviser headquartered in Los Angeles, California. Founded in 1986, the firm provides wealth management and investment advisory services to individuals—primarily high net worth clients—as well as select corporations and pension/profit sharing plans. With approximately 10 employees, PFC Capital Group manages client portfolios with a focus on personalized financial planning and disciplined asset management.

Investment Strategy

PFC Capital Group, Inc. employs a traditional investment advisory approach, constructing diversified portfolios tailored to client profiles and risk tolerance. The firm primarily serves individual investors, with over 75% of assets sourced from high net worth individuals. PFC Capital utilizes direct equity holdings, actively managing accounts across large-cap technology, consumer staples, and healthcare sectors. The firm describes its philosophy as patient, disciplined investing with a focus on long-term capital appreciation and wealth preservation.

Latest 13F Filing Activity

PFC Capital Group, Inc. filed their most recent 13F report on Jun 30, 2025 disclosing 82 equity positions with a total 13F market value of $216M. The fund increased holdings in Microsoft Corp., Nvidia Corporation, Vanguard Index FDS among other positions. PFC Capital Group, Inc. reduced exposure to Apple Inc., Church & Dwight Co. Inc., Pepsico Inc. among others.

Top Buys
M
MSFTMICROSOFT CORP
+$4.7M
N
NVDANVIDIA CORPORATION
+$4.7M
V
VOOVANGUARD INDEX FDS
+$2.6M
B
BNDVANGUARD BD INDEX FDS
+$1.5M
A
AVESAMERICAN CENTY ETF TR
+$1.4M
Top Sells
A
AAPLAPPLE INC
-$2.5M
C
CHDCHURCH & DWIGHT CO INC
-$911.0K
P
PEPPEPSICO INC
-$861.0K
L
LLYELI LILLY & CO
-$783.0K
T
TMOTHERMO FISHER SCIENTIFIC INC
-$539.0K

Top Holdings

M
MSFTMICROSOFT CORP
+11.1%$24.0M
A
AAPLAPPLE INC
+8.8%$19.0M
N
NVDANVIDIA CORPORATION
+7.4%$15.9M
S
SPYSPDR S&P 500 ETF TR
+7.0%$15.0M
Q
QCOMQUALCOMM INC
+5.4%$11.7M

Equity Positions (82)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
MICROSOFT CORP11.12%$24.0M48,285$376.09$497.41+$4.7M
APPLE INC8.81%$19.0M92,718$192.48$205.17-$2.5M
NVIDIA CORPORATION7.36%$15.9M100,566$54.44$157.99+$4.7M
SPDR S&P 500 ETF TR6.97%$15.0M24,352$477.86$617.85+$1.2M
QUALCOMM INC5.39%$11.7M73,165$145.95$159.26-$246.0K

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+11.8%
ELECTRONIC COMPUTERS
+10.0%
SEMICONDUCTORS & RELATED DEVICES
+9.3%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+7.6%
RADIO & TV BROADCASTING & COMMUNICATIONS EQUIPMENT
+5.0%