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PFC Capital Group, Inc.

CIK:0002010374
Investment Adviser
$243M AUM
82 holdings
Los Angeles, CA, US
Founded:1986
10 employees
Latest filing:Jun 30, 2025

PFC Capital Group, Inc., also known as Private Financial Counseling, is a registered investment adviser headquartered in Los Angeles, California. Founded in 1986, the firm provides wealth management and investment advisory services to individuals—primarily high net worth clients—as well as select corporations and pension/profit sharing plans. With approximately 10 employees, PFC Capital Group manages client portfolios with a focus on personalized financial planning and disciplined asset management.

Investment Strategy

PFC Capital Group, Inc. employs a traditional investment advisory approach, constructing diversified portfolios tailored to client profiles and risk tolerance. The firm primarily serves individual investors, with over 75% of assets sourced from high net worth individuals. PFC Capital utilizes direct equity holdings, actively managing accounts across large-cap technology, consumer staples, and healthcare sectors. The firm describes its philosophy as patient, disciplined investing with a focus on long-term capital appreciation and wealth preservation.

Top Buys
M
MSFTMICROSOFT CORP
+$4.7M
N
NVDANVIDIA CORPORATION
+$4.7M
V
VOOVANGUARD INDEX FDS
+$2.6M
B
BNDVANGUARD BD INDEX FDS
+$1.5M
A
AVESAMERICAN CENTY ETF TR
+$1.4M
Top Sells
A
AAPLAPPLE INC
-$2.5M
C
CHDCHURCH & DWIGHT CO INC
-$911.0K
P
PEPPEPSICO INC
-$861.0K
L
LLYELI LILLY & CO
-$783.0K
T
TMOTHERMO FISHER SCIENTIFIC INC
-$539.0K

Top Holdings

M
MSFTMICROSOFT CORP
+11.1%$24.0M
A
AAPLAPPLE INC
+8.8%$19.0M
N
NVDANVIDIA CORPORATION
+7.4%$15.9M
S
SPYSPDR S&P 500 ETF TR
+7.0%$15.0M
Q
QCOMQUALCOMM INC
+5.4%$11.7M

Equity Positions (82)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
M
MSFT
MICROSOFT CORP11.12%$24.0M48,285$376.09$497.41+$4.7M
A
AAPL
APPLE INC8.81%$19.0M92,718$192.48$205.17-$2.5M
N
NVDA
NVIDIA CORPORATION7.36%$15.9M100,566$54.44$157.99+$4.7M
S
SPY
SPDR S&P 500 ETF TR6.97%$15.0M24,352$477.86$617.85+$1.2M
Q
QCOM
QUALCOMM INC5.39%$11.7M73,165$145.95$159.26-$246.0K

Industry Allocation

SERVICES-PREPACKAGED SOFTWARE
+12.9%
ELECTRONIC COMPUTERS
+8.8%
SEMICONDUCTORS & RELATED DEVICES
+8.7%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+6.5%
RADIO & TV BROADCASTING & COMMUNICATIONS EQUIPMENT
+5.4%