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Private Advisory Group LLC

CIK:0001632965
Investment Adviser
$1B AUM
204 holdings
Redmond, WA, USA
Founded:2013
26 employees
Latest filing:Jun 30, 2025

Private Advisory Group LLC is a registered investment adviser headquartered in Redmond, Washington. Founded in 2013, the firm provides wealth management and investment advisory services, primarily focusing on individuals (both high net worth and non-high net worth), as well as charitable organizations and corporations. As of April 2025, the firm manages approximately $1.3 billion in assets and employs around 26 individuals. Private Advisory Group serves clients by offering customized financial planning and investment management solutions.

Investment Strategy

Private Advisory Group LLC primarily provides discretionary investment management services that are tailored to the individual needs and objectives of its clients. The firm constructs investment portfolios based on a thorough assessment of each client's goals, risk tolerance, and investment horizon, typically utilizing a range of investment products such as equities, fixed income, ETFs, and mutual funds. The firm takes a holistic wealth management approach, integrating financial planning with investment advice. Notably, the SEC has noted issues in the past with the firm's mutual fund share class selection for wrap account clients, highlighting the importance of best execution practices and transparent conflict disclosure in its investment process.

Latest 13F Filing Activity

Private Advisory Group LLC filed their most recent 13F report on Jun 30, 2025 disclosing 199 equity positions and 4 options positions with a total 13F market value of $1B. The fund increased holdings in Nvidia Corporation, Ishares Inc., Microsoft Corp. among other positions. Private Advisory Group LLC reduced exposure to Invesco Exchange Traded FD T, Eli Lilly & Co., Home Depot Inc. among others.

Top Buys
N
NVDANVIDIA CORPORATION
+$26.6M
E
EUSAISHARES INC
+$20.2M
M
MSFTMICROSOFT CORP
+$17.2M
Q
QQQINVESCO QQQ TR
+$13.6M
U
UNHUNITEDHEALTH GROUP INC
+$13.1M
Top Sells
R
RSPINVESCO EXCHANGE TRADED FD T
-$18.5M
L
LLYELI LILLY & CO
-$15.2M
H
HDHOME DEPOT INC
-$10.5M
K
KRESPDR SER TR
-$9.8M
V
VOVANGUARD INDEX FDS
-$9.4M

Top Holdings

N
NVDANVIDIA CORPORATION
+6.8%$75.0M
M
MSFTMICROSOFT CORP
+6.2%$68.2M
A
AAPLAPPLE INC
+4.5%$49.5M
A
AMZNAMAZON COM INC
+3.9%$43.5M
N
NFLXNETFLIX INC
+3.0%$33.0M

Equity Positions (199)

TickerSecurityWeightMarket ValueSharesAvg CostPriceChange (QoQ)
NVIDIA CORPORATION6.79%$75.0M475,006$71.77$157.99+$26.6M
MICROSOFT CORP6.17%$68.2M137,140$254.17$497.41+$17.2M
APPLE INC4.48%$49.5M241,294$132.25$205.17-$2.5M
AMAZON COM INC3.94%$43.5M198,277$119.90$219.39+$7.5M
NETFLIX INC2.98%$33.0M24,607$251.58$1339.13+$11.2M

Options Positions (4)

TickerSecurityActionTypeNotional ValueContractsUnderlying PricePremium PaidChange (Contracts)Change (Value)
SELECT SECTOR SPDR TRNew
Call
$16.2M1,914$84.81$84.81+1,914+$16.2M
SPDR S&P 500 ETF TRBought
Put
$9.6M155$617.85$572.97+36+$2.9M
APPLE INCNew
Call
$8.8M430$205.17$205.17+430+$8.8M
NVIDIA CORPORATIONNew
Call
$1.8M113$157.99$157.99+113+$1.8M

Industry Allocation

SEMICONDUCTORS & RELATED DEVICES
+12.7%
SERVICES-PREPACKAGED SOFTWARE
+10.9%
SERVICES-COMPUTER PROGRAMMING, DATA PROCESSING, ETC.
+9.0%
ELECTRONIC COMPUTERS
+5.3%
RETAIL-CATALOG & MAIL-ORDER HOUSES
+3.9%